VP Above Premium Beer
Courtney Benedict started her career at Unilever where she learned the power of brands (Dove, Degree) even in more commoditized categories like deodorants. She’s remained a passionate brand builder and has been dedicating her efforts to building beer brands at Molson Coors for the past 7+ years.
Initially starting in an Innovation capacity, after a year’s time Courtney shifted over to Miller Family of Brands where she spent the majority of her time at Molson Coors. Career highlights include developing the “Know Your Beer” in-bar blind taste challenge, navigating competitive attacks like the famous Super Bowl #corntroversy, re-launching Miller64 with ‘Dry-Ish January’ campaign in partnership with HBO Succession’s Nicholas Braun, and executing a number of in-culture brand acts – personal favorite being Ridiculously Long Calorie Burning URL.
Courtney then went north of the border to take on a role leading the global brands (Molson, Coors, Miller, Blue Moon) for the Canadian business, with a particular focus on re-positioning and re-launching health and wellness brand Molson Ultra. As of about a month ago, Courtney transitioned back to the US business as VP of Above Premium Beer – leading the Blue Moon, Leinenkugel, and Imports portfolios.
Prior to Molson Coors, Courtney achieved her Bachelor of Science degree at Indiana University and her MBA at Kellogg School of Management at Northwestern University.