The Beverage Forum 2019 Agenda

Dawn of a New Decade

As the sun sets on the teenage years of the 21st century, the dawn of the new roaring twenties is upon us. For the beverage market, this new decade will see how the emerging trends from the previous time period will mark their place in history. Whether it’s better-for-you solutions, eCommerce, cannabis-infusions or much more, beverages are sure to see the impact these trends will have on the future of the North American market.

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Tuesday, April 30

7:00am – 7:30am

Registration & Coffee


7:30am – 8:30am

Market Trends I: Alcoholic Beverages

The alcoholic beverage segment has recently taken on a new look. A multitude of craft and artisanal beverages and companies have taken the stage creating a whole new array of choices for consumers. With an in-depth review of growth rates, projections, consumer growth patterns, category challenges and much more, you will get a detailed look at the developments that are shaping today’s alcoholic beverage marketplace. We will also explore the consumer. Which category — beer, wine or spirits — is winning and why?

Brian Sudano, Managing Partner, Beverage Marketing Corporation


8:30am – 9:00am

Continental Breakfast & Networking

Sponsored by Niagara Bottling

9:00am – 9:10am

Welcome

Steve Pintarelli, Publisher, Beverage Industry


9:10am – 9:30am

Opening Address

Michael Bellas, Chairman & CEO, Beverage Marketing Corporation


9:30am – 9:45am

Beverage Awards Presentation

Lifetime Achievement Award


9:45am – 10:30am

KEYNOTE

Anthony von Mandl, Founder & CEO, The Mark Anthony Group of Companies with
Phil Rosse, President, Mike’s Hard Lemonade


10:30am – 11:00am

Networking Break

Sponsored by Cargill

11:00am – 12:00pm

PANEL: Staying a Marketing Step Ahead

The beverage marketplace is constantly changing as a result of new technologies, demographic movements, cultural shifts and a whole host of other factors.  Smart marketers keep their finger on the pulse of where a market is and where it is likely to be going. Top beverage marketers will share what trends they are watching closely and feel will make the biggest impact in the marketplace in the coming decade and how that is changing their branding and marketing strategies and tactics.

Ed Pilkington, Chief Marketing and Innovation Officer, Diageo North America
Additional panelists TBA
Moderator: Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College


12:00pm – 12:45pm

KEYNOTE

Mike Repole, Founder & Chairman, BODYARMOR


12:45pm – 1:45pm

Lunch & Networking


1:45pm – 2:00pm

Beverage Awards Presentation

Small Company of the Year
Large Company of the Year


2:00pm – 2:45pm

KEYNOTE

Andy Thomas, CEO, Craft Brew Alliance


2:45pm – 3:30pm

PANEL: A Technological Influence on Tomorrow’s Beverage Market

In today’s day and age, technology touches virtually every aspect of day-to-day business. Nowhere is this more apparent than in the beverage industry. Through technology advancements, brand owners and distributors have been able to develop go-to market strategies that are in sync with the latest consumer trends. As these digital properties mature and perfect capabilities, beverage operations are sure to see technology play an even bigger role in the marketing and distribution of beverage brands large and small.

Panelists TBA


3:30pm – 4:00pm

Networking Break


4:00pm – 5:00pm

PANEL: Financial Insights: A Wall Street Perspective

In the past decade, the beverage market has seen memorable M&A activity and new product development that has propelled beverage-makers. As we approach the next decade, Wall Street analysts will discuss those implications and which beverage companies will be the future winners and losers. 

Bonnie Herzog, Managing Director, Wells Fargo Securities LLC
Carlos Laboy, Managing Director, Global Beverage Sector Head, HSBC
Robert Ottenstein, Senior Managing Director, Evercore ISI
Moderator: Caroline Levy, Senior Research Analyst, Macquarie Capital (USA), Inc.


5:00pm – 5:45pm

KEYNOTE:

The Coca-Cola Company (speaker to be announced)


5:45pm – 7:00pm

Networking Reception

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Wednesday, May 1

7:00am – 7:30am

Registration & Coffee


7:30am – 8:30am

Market Trends II: Non-Alcoholic Beverages

The current state of the refreshment beverage marketplace is a consumer’s dream: virtually a product for every occasion. But for marketers, there are both challenges and opportunities.  The fast pace of change poses pitfalls. Some refreshment beverage categories are thriving; others are struggling to resonate with changing tastes. Learn which categories are growing, which are not, and why. Gain valuable insight with an overview of current market trends and learn what the future may hold.

Gary Hemphill, Managing Director & COO BMC Research, Beverage Marketing Corporation


8:30am – 9:00am

Continental Breakfast & Networking


9:00am – 9:45am

PANEL: The Future Movers and Shakers

The visionaries of previous decades were once entrepreneurs who saw a gap in the marketplace. Those sentiments still hold true as today’s rising stars in the beverage market continue to develop new products that fulfill the ever-expanding consumer needs.

Panelists TBA
Moderator: Steve Pintarelli, Publisher, Beverage Industry


9:45am – 10:30am

KEYNOTE TBA


10:30am – 11:00am

Networking Break


11:00am – 12:00pm

PANEL: Unearthing the Future of Cannabis in Beverages

As more U.S. states investigate the pros and cons of expanding medical or even recreational marijuana to their borders, beverage manufacturers are keeping a watchful eye. Whether its products featuring THC or CBD properties, beverages could serve as a delivery format to this emerging market. Yet, questions still remain about whether cannabis and beverages will join forces or whether this market will have a disrupting effect on the beverage market.

Panelists TBA
Moderator: Brian Sudano, Managing Partner, Beverage Marketing Corporation


12:00pm – 12:45pm

KEYNOTE

Al Carey, CEO, PepsiCo North America


12:45pm

Closing Remarks

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