The Beverage Forum 2020 Agenda

2020 Future Vision

There’s no question that the U.S. beverage market has undergone a transformation from where it stood even five years ago. Today’s market has embraced brands that helped consumers fulfill a number of need states in terms of health and wellness, customization, indulgence, convenience and much more. As we embark on a new technologically driven decade, the upcoming leaders and innovators are embracing a vision that supports not only the beverage needs of today but also anticipates wants and desires of the future.

Click on the buttons to view information:

7:00am – 7:30am

Registration & Coffee

7:30am – 8:30am

Market Trends I: Alcoholic Beverages

The alcoholic beverage segment has recently taken on a new look. A multitude of craft and artisanal beverages and companies have taken the stage creating a whole new array of choices for consumers. With an in-depth review of growth rates, projections, consumer growth patterns, category challenges and much more, you will get a detailed look at the developments that are shaping today’s alcoholic beverage marketplace. We will also explore the consumer. Which category — beer, wine or spirits — is winning and why?

Brian Jorgensen, Marketing Manager, McCormick & Company
Brian Sudano, Managing Partner, Beverage Marketing Corporation

8:30am – 9:00am

Continental Breakfast & Networking

9:00am – 9:10am

Steve Pintarelli, Publisher, Beverage Industry

9:10am – 9:30am

Opening Address
Michael Bellas, Chairman & CEO, Beverage Marketing Corporation

9:30am – 10:30am

PANEL: Gaining & Leveraging Deep Consumer Insights

Consumer needs and wants are at the very core of marketing. Changes in the technological, demographic, social and economic environments, however, have profoundly changed what consumers seek and demand from products and companies today. What are the best ways to learn about emerging consumer needs and wants? How do ensure that what you learn is properly incorporated into products and marketing that will make a significant difference in the marketplace? Top beverage marketers will share how they are gaining deep consumer insights and how those insights are changing what and how they sell.

Dafne Hefner, VP, Consumer Strategy & Insights, Anheuser-Busch InBev
additional panelists to be announced

10:30am – 11:00am

Networking Break

11:00am – 11:45am


Greg Steltenpohl, Co-founder and CEO, Califia Farms

11:45am – 12:30pm

PANEL: The Rise of the Premium Alternate Universe

The premium adult alternative beverage market is taking the industry by storm. As beverage–makers develop more original formulations and products, they are turning to next-generation ingredient solutions (including health and wellness formulations). Whether its alcohol or non-alcohol beverages, consumers are showing that premium and innovation is not a fad but the key to success in the evolving beverage market.

Jessica Lukas, Senior Vice President of Commercial Development, BDS Analytics
Paul Verdu, VP, Sales & Marketing, Tenth & Blake
Moderator: Brian Sudano, Managing Partner, Beverage Marketing Corporation

12:30pm – 1:30pm

Lunch & Networking

1:30pm – 1:45pm

Beverage Awards Presentation

Small Company of the Year
Large Company of the Year

1:45pm – 2:30pm


Anthony von Mandl, O.C., O.B.C., Founder & CEO, The Mark Anthony Group of Companies
Phil Rosse, President, Mike’s Hard Lemonade Company

2:30pm – 3:30pm

PANEL: Financial Forecasts: A Wall Street Perspective on the Beverage Market

Like the sound financial guidance that your broker will provide, diversity is key for the future of the beverage market. Beverage-makers are diversifying and transforming their portfolios to provide consumers with the choices they need through organic creation and mergers and acquisitions. In terms of financial performance, some beverage corporations have fared better than during this time and the Wall Street analysts will discuss who is winning and losing.

Bonnie Herzog, Managing Director, Goldman Sachs
Carlos Laboy, Managing Director, Global Beverage Sector Head, HSBC
Robert Ottenstein, Senior Managing Director, Evercore ISI
Moderator: Caroline Levy, Founder, Caroline Levy Advisory Services

3:30pm – 4:00pm

Networking Break

4:00pm – 4:45pm


Jim Koch, Brewer & Founder, The Boston Beer Company

4:45pm – 6:30pm

Networking Reception

7:00am – 7:30am

Registration & Coffee

7:30am – 8:30am

Market Trends II: Non-Alcoholic Beverages

The current state of the refreshment beverage marketplace is a consumer’s dream: virtually a product for every occasion. But for marketers, there are both challenges and opportunities.  The fast pace of change poses pitfalls. Some refreshment beverage categories are thriving; others are struggling to resonate with changing tastes. Learn which categories are growing, which are not, and why. Gain valuable insight with an overview of current market trends and learn what the future may hold.

Gary Hemphill, Managing Director & COO BMC Research, Beverage Marketing Corporation

8:30am – 9:00am

Continental Breakfast & Networking

9:00am – 9:45am

PANEL: The Disruptor Effect

Two decades ago, people might have scoffed at you if they were told that bottled water would be the No. 1 beverage in terms of volume. Today, many just see more potential for the hydration category as it explores new formulation trends. But, what will be the next trend to move the needle in the beverage market? As more states have legalized recreational cannabis, many anticipate this will be a major disruptor to the beverage market; however, the industry already is seeing segments like craft beverages — alcohol and non-alcohol — and plant-based beverages disrupt the status quo.

Neel Premkumar, CEO & Founder, Dyla Brands – makers of FORTO Coffee
Ken VandeVrede, CEO, Kalo Brands
Neil Kimberley, Chief Strategy Officer, Essentia Water
Moderator: Steve Pintarelli, Publisher, Beverage Industry

9:45am – 10:30am


Bill Newlands,President & CEO, Constellation Brands

10:30am – 11:00am

Networking Break

11:00am – 11:45am

PANEL: Shopping for the Future

The retail market is catering to consumer needs more than ever before. As in-home consumption gains steam, off-premise outlets are stepping up their game to bring consumers convenient delivery services, diverse food and beverage options, and even on-premise consumption solutions to elevate the shopping experience. In the on-premise realm, purveyors are exploring non-alcohol solutions to draw in the next generation of consumers as well as creating niche outlets that truly create an experiential atmosphere.

Moderator: Danny Stepper, Co-Founder & CEO, L.A. Libations

11:45am – 12:30pm



Closing Remarks

Produced By

BevIndustry Beverage Marketing Corporation

Diamond Sponsor

Niagara Bottling


Gold Sponsor

Amelia Bay


Silver Sponsors

PSR SoRSE Technology


Bronze Sponsors

Fresco Sweegen Talking Rain

Conference Sponsors

P10 patria Reboot


Flavor Products almendra