The Beverage Forum 2019 Agenda
Dawn of a New Decade
As the sun sets on the teenage years of the 21st century, the dawn of the new roaring twenties is upon us. For the beverage market, this new decade will see how the emerging trends from the previous time period will mark their place in history. Whether it’s better-for-you solutions, eCommerce, cannabis-infusions or much more, beverages are sure to see the impact these trends will have on the future of the North American market.
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Tuesday, April 30
7:00am – 7:30am
Registration & Coffee
7:30am – 8:30am
Market Trends I: Alcoholic Beverages
The alcoholic beverage segment has recently taken on a new look. A multitude of craft and artisanal beverages and companies have taken the stage creating a whole new array of choices for consumers. With an in-depth review of growth rates, projections, consumer growth patterns, category challenges and much more, you will get a detailed look at the developments that are shaping today’s alcoholic beverage marketplace. We will also explore the consumer. Which category — beer, wine or spirits — is winning and why?
Brian Sudano, Managing Partner, Beverage Marketing Corporation
Brian Jorgnsen,Marketing Manager, McCormick & Company
8:30am – 9:00am
Continental Breakfast & Networking
Sponsored by
9:00am – 9:10am
Welcome
Steve Pintarelli, Publisher, Beverage Industry
9:10am – 9:30am
Opening Address: 2020s Vision: Looking Ahead To The Next Beverage Decade
Michael Bellas, Chairman & CEO, Beverage Marketing Corporation
9:30am – 9:45am
Beverage Awards Presentation
Lifetime Achievement Award
9:45am – 10:30am
KEYNOTE
Anthony von Mandl, Founder & CEO, The Mark Anthony Group of Companies with
Phil Rosse, President, Mike’s Hard Lemonade
10:30am – 11:00am
Networking Break
Sponsored by
11:00am – 12:00pm
PANEL: Staying a Marketing Step Ahead
The beverage marketplace is constantly changing as a result of new technologies, demographic movements, cultural shifts and a whole host of other factors. Smart marketers keep their finger on the pulse of where a market is and where it is likely to be going. Top beverage marketers will share what trends they are watching closely and feel will make the biggest impact in the marketplace in the coming decade and how that is changing their branding and marketing strategies and tactics.
Derek Dabrowski, Vice President of Carbonated Beverages, Marketing, Keurig Dr Pepper
Ed Pilkington, Chief Marketing and Innovation Officer, Diageo North America
Marcel Marcondes, U.S. Chief Marketing Officer, Anheuser-Busch
Moderator: Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College
12:00pm – 12:45pm
KEYNOTE
Mike Repole, Founder & Chairman, BODYARMOR with
Brent Hastie, President, BODYARMOR
12:45pm – 1:45pm
Lunch & Networking
Sponsored by
1:45pm – 2:00pm
Beverage Awards Presentation
Small Company of the Year
Large Company of the Year
2:00pm – 2:45pm
KEYNOTE
Andy Thomas, CEO, Craft Brew Alliance
2:45pm – 3:30pm
PANEL: The New Retail Landscape for Emerging Beverages
As consumer tastes have shifted and more and more new innovative brands are entering the market, retailers are changing to meet these new demands. Increasing numbers of retailers are embracing new and emerging categories while maintaining shelf space for tried and true categories. Learn how leading retailers are taking on these new challenges head on and meeting the new demands of today’s consumers.
Patrick Posey, Vice President of Non Perishable Procurement and Merchandising, Bristol Farms
Sarah Alderson, DMM- Chilled, Walmart
Seth Malley,Vice President, Divisional Merchandise Manager, Walmart
Moderator: Danny Stepper, Co-Founder & CEO, L.A. Libations
3:30pm – 4:00pm
Networking Break
4:00pm – 5:00pm
PANEL: Financial Insights: A Wall Street Perspective
In the past decade, the beverage market has seen memorable M&A activity and new product development that has propelled beverage-makers. As we approach the next decade, Wall Street analysts will discuss those implications and which beverage companies will be the future winners and losers.
Bonnie Herzog, Managing Director, Wells Fargo Securities LLC
Carlos Laboy, Managing Director, Global Beverage Sector Head, HSBC
Robert Ottenstein, Senior Managing Director, Evercore ISI
Moderator: Caroline Levy, Senior Research Analyst, Macquarie Capital (USA), Inc.
5:00pm – 5:45pm
KEYNOTE:
James Dinkins, President, Coca-Cola North America
5:45pm – 7:00pm
Networking Reception
Wednesday, May 1
7:00am – 7:30am
Registration & Coffee
7:30am – 8:30am
Market Trends II: Non-Alcoholic Beverages
The current state of the refreshment beverage marketplace is a consumer’s dream: virtually a product for every occasion. But for marketers, there are both challenges and opportunities. The fast pace of change poses pitfalls. Some refreshment beverage categories are thriving; others are struggling to resonate with changing tastes. Learn which categories are growing, which are not, and why. Gain valuable insight with an overview of current market trends and learn what the future may hold.
Gary Hemphill, Managing Director & COO BMC Research, Beverage Marketing Corporation
8:30am – 9:00am
Continental Breakfast & Networking
9:00am – 9:45am
PANEL: The Future Movers and Shakers
The visionaries of previous decades were once entrepreneurs who saw a gap in the marketplace. Those sentiments still hold true as today’s rising stars in the beverage market continue to develop new products that fulfill the ever-expanding consumer needs.
Jason Cohen, CEO, Halen Brands, Inc.
Thomas Murray, Founder & CEO, MurLarkey Distilled Spirits, LLC
Doss Cunningham, Owner, Chairman and CEO, Nutrabolt Nutritional Life Sciences
Moderator: Steve Pintarelli, Publisher, Beverage Industry
9:45am – 10:30am
KEYNOTE
Bill Hackett, Consultant, Constellation Brands (retired)
10:30am – 11:00am
Networking Break
11:00am – 12:00pm
PANEL: Unearthing the Future of Cannabis in Beverages
As more U.S. states investigate the pros and cons of expanding medical or even recreational marijuana to their borders, beverage manufacturers are keeping a watchful eye. Whether its products featuring THC or CBD properties, beverages could serve as a delivery format to this emerging market. Yet, questions still remain about whether cannabis and beverages will join forces or whether this market will have a disrupting effect on the beverage market.
Richard Wright, President & CEO, The Alkaline Water Co.
Keith Villa, Co-Founder and Brewmaster, CERIA
Kenneth G. Voorhees III, Principal, Ungerer & Company
Moderator: Brian Sudano, Managing Partner, Beverage Marketing Corporation
12:00pm – 12:45pm
KEYNOTE
Al Carey, CEO, PepsiCo North America
12:45pm
Closing Remarks
