2023 Agenda

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Tuesday, May 2, 2023
7:30 AM
Registration Opens
8:00 AM – 9:00 AM
Market Trends I Alcoholic Beverages
Brian Sudano
Managing Partner, Beverage Marketing Corporation
The alcoholic beverage segment has recently gone through rapid changes in recent years with the explosion of Hard Seltzer and acceleration of traditional spirits. This has given way to a moment toward RTD spirits. Many changes are transpiring as inflation and threat of economic recession have begun to impact behavior. The industry is evolving quickly with beverage companies getting into alcohol, spirits companies into beer and beer companies into spirits. This has resulted in challenges and opportunities. This seminar will touch on the usual growth rates, projections, consumer patterns and much more. What can the future look like? There are many winners and losers. We will explore what has been and can be.
9:00 AM - 9:30 AM
Networking Breakfast | Sponsor tabletops open
9:30 AM – 9:40 AM
Welcome Remarks
Steve Pintarelli, Publisher, Beverage Industry
9:40 AM – 10:00 AM
Opening Address Embracing the Future:
The Post Pandemic Era Begins
Michael Bellas, Chairman & CEO, Beverage Marketing Corporation
10:00 AM – 10:45 AM
Bill Shufelt
Bill Shufelt
Co-Founder & CEO,
Athletic Brewing Company
10:45 AM - 11:15 AM
Networking Break | Sponsor tabletops open
Sponsored by
11:15 AM – 12:00 PM
PanelCrafting the New Marketing Playbook
Dan White
Chief, New Revenue Streams, Coca-Cola North America
Courtney Benedict
VP Above Premium Beer, Molson Coors
Al Dejewski
VP, Marketing, MilkPEP
Moderator Kevin Lane Keller
Tuck School of Business, Dartmouth
Technological, social, and cultural forces, among others, are profoundly changing marketplaces. As a consequence, beverage marketers are changing the rules of the game as they seek ways to better compete and create value for consumers and customers. They are rethinking old practices and crafting new ones. Top beverage marketers will share what they have learned about marketplace changes and how they are writing a new marketing playbook.
12:00 PM – 12:45 PM
Claudia Schubert
Claudia Schubert
Diageo North America
12:45 PM - 1:45 PM
Networking Luncheon
Sponsored by
Tate & Lyle
1:45 AM – 2:00 PM
The Beverage Forum Awards Presentation
Large Company of the Year
Small Company of the Year
2:00 PM – 2:45 PM
Ralph Crowley
Ralph Crowley
President and CEO
Polar Beverages
2:45 PM – 3:45 PM
Panel Innovators Dig Deep
Merrilee Kick
CEO & Founder, Buzzballz, LLC / Southern Champion
Shadi Bakour
Co-Founder & CEO, PATH
Dan Lourenco
CEO & Co-Founder, GHOST
Rich Owen
Executive Chairman, PLEZii Nutrition
Moderator Brian Sudano
Managing Partner, Beverage Marketing Corporation
New beverages today are more than just the hottest flavor on the market. Entrepreneurs are creating beverage solutions that have a deeper meaning in terms of functionality, crossing category borders and even environmental focus. These panelists will share the inspiration that encouraged them to develop these new age beverages.
3:45 PM - 4:15 PM
Networking Break | Sponsor Tabletops open
Sponsored by
4:15 PM – 5:00 PM
Andrew Archambault Andrew Archambault
Andrew Archambault
President - Commercial & Beverage Concentrates
Keurig Dr Pepper (KDP)
Andrew Springate
Chief Marketing Officer
Keurig Dr Pepper (KDP)
5:00 PM – 5:45 PM
Panel Financial Insights: A Wall Street Perspective on the Beverage Market
Bonnie Herzog
Managing Director, Goldman Sachs
Carlos Laboy
Managing Director, Global Beverage Sector Head, HSBC
Robert Ottenstein
Senior Managing Director, Evercore ISI
Moderator Caroline Levy, Founder, Caroline Levy Advisory Services
Supply chain disruptions, cost inflation, economic uncertainties, and new technologies have impacted the beverage marketplace. How have beverage marketers adjusted their portfolios and price mixes to offset these challenges? Wall Street analysts will offer their insights about which beverage players are weathering these storms successfully and which need to rethink their strategies.
5:45 PM - 6:30 PM
Networking Reception | Sponsor Tabletops open
Wednesday, May 3, 2023
7:30 AM
Registration Open
8:00 AM – 9:00 AM
Market Trends II Non-Alcoholic Beverages
Gary Hemphill
Managing Director, COO Research, Beverage Marketing Corporation
The market for refreshment beverages has proven resilient in the face of inflationary price increases and other challenges. But not all categories are created equal: Learn which ones have thrived and which have struggled in this challenging environment. We’ll dig into the data and provide details on category performance and discuss the trends driving that performance. We’ll touch on traditional categories as well as emerging ones. Gain valuable insight with an overview of current market trends and learn what the future may hold.
9:00 AM - 9:30 AM
Networking Breakfast | Sponsor tabletops open
9:30 AM – 10:15 AM
Panel Leveraging Social Media
for Today’s Engagement
Garland Hill
US Head of Growth Business, TikTok
Allison Ellsworth
Founder & Chief Brand Officer, Poppi
Moderator Steve Pintarelli
Publisher,Beverage Industry
Connecting with consumers has always been vital for beverage brands. With the advent of social media, brand owners are finding new ways to forge deeper, meaningful connections with these thirsty consumers. These experts will highlight how social media is enabling brands to connect with today’s shoppers in ways they never have before.
10:15 AM – 11:00 AM
Jim Koch
Jim Koch
Brewer & Founder,
The Boston Beer Company
11:00 AM - 11:30 AM
Networking Break | Sponsor tabletops open
Sponsored by
11:30 AM – 12:15 PM
Panel Today’s Evolving Shopping Experience
James Field
Head of Innovation, Jersey Mike’s Subs
Anthony Suggs
Group VP Center Store, Albertsons Companies
Chris Gallant
CEO, Chamberlain Coffee
Moderator Danny Stepper
Co-founder & CEO, L.A. Libations, LLC
The average consumer today has embraced omnichannel shopping. Shoppers today regularly are purchasing beverages not just from grocery and mass merchandisers, but also specialty stores, club stores and increasingly online. With so many options from which to choose, the steps these retailers are taking to accommodate consumers’ needs shows where the future of retailing is headed.
12:15 PM – 1:00 PM
Closing Keynote
Bill Newlands
Bill Newlands
President & CEO,
Constellation Brands
1:00 PM
Closing Remarks
Michael Bellas, Chairman & CEO, Beverage Marketing Corporation