The Beverage Forum 2019 Agenda
Dawn of a New Decade
As the sun sets on the teenage years of the 21st century, the dawn of the new roaring twenties is upon us. For the beverage market, this new decade will see how the emerging trends from the previous time period will mark their place in history. Whether it’s better-for-you solutions, eCommerce, cannabis-infusions or much more, beverages are sure to see the impact these trends will have on the future of the North American market.
Click on the buttons to view information:Tuesday, April 30
7:00am – 7:30am
Registration & Coffee
7:30am – 8:30am
Market Trends I: Alcoholic Beverages
The alcoholic beverage segment has recently taken on a new look. A multitude of craft and artisanal beverages and companies have taken the stage creating a whole new array of choices for consumers. With an in-depth review of growth rates, projections, consumer growth patterns, category challenges and much more, you will get a detailed look at the developments that are shaping today’s alcoholic beverage marketplace. We will also explore the consumer. Which category — beer, wine or spirits — is winning and why?
Brian Sudano, Managing Partner, Beverage Marketing Corporation
8:30am – 9:00am
Continental Breakfast & Networking
Sponsored by
9:00am – 9:10am
Welcome
Steve Pintarelli, Publisher, Beverage Industry
9:10am – 9:30am
Opening Address
Michael Bellas, Chairman & CEO, Beverage Marketing Corporation
9:30am – 9:45am
Beverage Awards Presentation
Lifetime Achievement Award
9:45am – 10:30am
KEYNOTE
Anthony von Mandl, Founder & CEO, The Mark Anthony Group of Companies with
Phil Rosse, President, Mike’s Hard Lemonade
10:30am – 11:00am
Networking Break
Sponsored by
11:00am – 12:00pm
PANEL: Staying a Marketing Step Ahead
The beverage marketplace is constantly changing as a result of new technologies, demographic movements, cultural shifts and a whole host of other factors. Smart marketers keep their finger on the pulse of where a market is and where it is likely to be going. Top beverage marketers will share what trends they are watching closely and feel will make the biggest impact in the marketplace in the coming decade and how that is changing their branding and marketing strategies and tactics.
Ed Pilkington, Chief Marketing and Innovation Officer, Diageo North America
Additional panelists TBA
Moderator: Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College
12:00pm – 12:45pm
KEYNOTE
Mike Repole, Founder & Chairman, BODYARMOR
12:45pm – 1:45pm
Lunch & Networking
1:45pm – 2:00pm
Beverage Awards Presentation
Small Company of the Year
Large Company of the Year
2:00pm – 2:45pm
KEYNOTE
Andy Thomas, CEO, Craft Brew Alliance
2:45pm – 3:30pm
PANEL: A Technological Influence on Tomorrow’s Beverage Market
In today’s day and age, technology touches virtually every aspect of day-to-day business. Nowhere is this more apparent than in the beverage industry. Through technology advancements, brand owners and distributors have been able to develop go-to market strategies that are in sync with the latest consumer trends. As these digital properties mature and perfect capabilities, beverage operations are sure to see technology play an even bigger role in the marketing and distribution of beverage brands large and small.
Panelists TBA
3:30pm – 4:00pm
Networking Break
4:00pm – 5:00pm
PANEL: Financial Insights: A Wall Street Perspective
In the past decade, the beverage market has seen memorable M&A activity and new product development that has propelled beverage-makers. As we approach the next decade, Wall Street analysts will discuss those implications and which beverage companies will be the future winners and losers.
Bonnie Herzog, Managing Director, Wells Fargo Securities LLC
Carlos Laboy, Managing Director, Global Beverage Sector Head, HSBC
Robert Ottenstein, Senior Managing Director, Evercore ISI
Moderator: Caroline Levy, Senior Research Analyst, Macquarie Capital (USA), Inc.
5:00pm – 5:45pm
KEYNOTE:
The Coca-Cola Company (speaker to be announced)
5:45pm – 7:00pm
Networking Reception
Wednesday, May 1
7:00am – 7:30am
Registration & Coffee
7:30am – 8:30am
Market Trends II: Non-Alcoholic Beverages
The current state of the refreshment beverage marketplace is a consumer’s dream: virtually a product for every occasion. But for marketers, there are both challenges and opportunities. The fast pace of change poses pitfalls. Some refreshment beverage categories are thriving; others are struggling to resonate with changing tastes. Learn which categories are growing, which are not, and why. Gain valuable insight with an overview of current market trends and learn what the future may hold.
Gary Hemphill, Managing Director & COO BMC Research, Beverage Marketing Corporation
8:30am – 9:00am
Continental Breakfast & Networking
9:00am – 9:45am
PANEL: The Future Movers and Shakers
The visionaries of previous decades were once entrepreneurs who saw a gap in the marketplace. Those sentiments still hold true as today’s rising stars in the beverage market continue to develop new products that fulfill the ever-expanding consumer needs.
Panelists TBA
Moderator: Steve Pintarelli, Publisher, Beverage Industry
9:45am – 10:30am
KEYNOTE TBA
10:30am – 11:00am
Networking Break
11:00am – 12:00pm
PANEL: Unearthing the Future of Cannabis in Beverages
As more U.S. states investigate the pros and cons of expanding medical or even recreational marijuana to their borders, beverage manufacturers are keeping a watchful eye. Whether its products featuring THC or CBD properties, beverages could serve as a delivery format to this emerging market. Yet, questions still remain about whether cannabis and beverages will join forces or whether this market will have a disrupting effect on the beverage market.
Panelists TBA
Moderator: Brian Sudano, Managing Partner, Beverage Marketing Corporation
12:00pm – 12:45pm
KEYNOTE
Al Carey, CEO, PepsiCo North America
12:45pm
Closing Remarks