Beverage Industry

Pabst Blue Ribbon, Horror Inc. collab on Jason Voorhees-themed packaging

Fri, 04 Sep 2026 10:00:00 -0400

Pabst Blue Ribbon (PBR) and Horror Inc. announced an autumn collaboration, unleashing a limited-edition run of wearable Jason Voorhees-themed packaging and premium merchandise.

Labeling equipment adapts to growing beverage portfolios, customer needs

Fri, 04 Sep 2026 00:00:00 -0400

Labeling equipment is adapting to growing portfolios and sustainability trends influencing beverage innovations.

7 Brew Coffee and Energy beverages

Fri, 04 Sep 2026 00:00:00 -0400

7 Brew announced an expansion of its ready-to-drink beverage portfolio with the launch of its canned 7 Brew Coffee and five 7 Brew Energy beverages.

Guinness, Notre Dame release limited-edition cans

Thu, 03 Sep 2026 10:00:00 -0400

The Fighting Irish and Guinness are teaming up again as Guinness extends its partnership with Notre Dame Athletics. Guinness also is reintroducing its limited-edition Notre Dame can, featuring the Football Leprechaun mark.

Bib & Tucker Bottled-in-Bond Bourbon

Thu, 03 Sep 2026 00:00:00 -0400

Bib & Tucker, the Tennessee small-batch bourbon brand from Deutsch Family Wine & Spirits, announced the release of Bib & Tucker 8-Year-Old Bottled-in-Bond Bourbon.

High-pressure processing expands beyond juice

Thu, 03 Sep 2026 00:00:00 -0400

Experts within the high-pressure processing (HPP) industry share how beverage manufacturers can utilize the technology for more applications than cold-pressed juice.

Death Wish Coffee Power Surge

Wed, 02 Sep 2026 00:00:00 -0400

Death Wish Coffee Co. announced the official launch of Power Surge.

Forklifts and lift truck technologies cater to specific needs of beverage warehouses

Wed, 02 Sep 2026 00:00:00 -0400

Experts share how beverage operations are utilizing forklifts and lift truck technologies, and how those have evolved in recent years.

Bardstown Bourbon Co. reveals 2026 annual releases

Tue, 01 Sep 2026 17:00:00 -0400

Bardstown Bourbon Co. continues its pursuit of pushing the boundaries of bourbon with two limited fall releases that explore whiskey innovation in entirely different ways.

IFT FIRST addresses top issues in food science

Tue, 01 Sep 2026 00:00:00 -0400

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors featured an array of ingredient literature as well as prototypes featuring these solutions.

Pepsi Prebiotic Cola, Drybar team up for ‘getting-ready’ refresh

Tue, 01 Sep 2026 00:00:00 -0400

Pepsi Prebiotic Cola and Drybar Shops are teaming up to refresh the getting-ready ritual and celebrate those moments across 200 Drybar shops nationwide.

SOCIAL&CO Pear & Rosemary Italian-Style Spritz

Tue, 01 Sep 2026 00:00:00 -0400

SOCIAL&CO announced extending the spritz season beyond the summer months with the launch of Pear & Rosemary Italian-Style Spritz.

Readers’ Choice: New Product of the Month | August 2026

Mon, 31 Aug 2026 01:00:00 -0400

Beverage Industry has selected eight new beverage products introduced in August 2026.

Red Bull Fuji Apple & Ginger joins permanent lineup

Mon, 31 Aug 2026 00:00:00 -0400

Red Bull announced that its Winter Edition Fuji Apple & Ginger now will be a permanent addition to the Red Bull Editions lineup.

Nurri Protein Milk

Mon, 31 Aug 2026 00:00:00 -0400

Nurri announced the launch of its new Protein Milk, delivering 20 grams of complete protein.

Sweetener systems evolve to meet consumer preferences

Mon, 31 Aug 2026 00:00:00 -0400

With rising interest in natural ingredients and clean label, experts highlight that the sweeteners market is being shaped by more than a broad desire to consume less sugar.

BACARDÍ builds on brand, rum’s legacy

Sun, 30 Aug 2026 08:00:00 -0400

Although National Rum Month might be coming to close as August wraps, the spirit’s role in consumers’ imbibing celebrations continues to shine and BACARDÍ Rum is helping to build upon that legacy.

Masking solutions ensure quality taste in functional beverages

Fri, 28 Aug 2026 12:21:06 -0400

With the increased popularity of functional beverages, formulators utilize masking ingredients to balance off-notes.

Fernet-Branca, Austin England pay tribute to tattoo culture with bottle design

Fri, 28 Aug 2026 10:00:00 -0400

Fernet-Branca announced the third installment in its annual U.S. Limited Edition series, enlisting Los Angeles-based artist Austin England to reimagine the bottle into a collectible piece of art inspired by the brand's ties to tattoo culture.

Olivia Rodrigo unveils new MOUNTAIN DEW Baja Blast at Taco Bell

Fri, 28 Aug 2026 00:00:00 -0400

Taco Bell and MOUNTAIN DEW Baja Blast are putting Olivia Rodrigo’s stamp on a new drink with the launch of You Seem Pretty Pink for a Baja Blast, the first-ever pink twist on the iconic beverage.

Copper Cane Wines & Spirits Westhoff Pioneers Collection

Fri, 28 Aug 2026 00:00:00 -0400

Copper Cane Wines & Spirits announced the launch of its Westhoff Pioneers Collection, an exclusive new line of historically inspired red wine blends.

La Pulga Tequila debuts 2026 TCU Horned Frogs Collector’s Bottle

Thu, 27 Aug 2026 10:00:00 -0400

La Pulga Tequila debuted a new 2026 Horned Frogs Collector’s Bottle and the Horned Frogs Three-Year Collection, a limited-edition boxed set featuring all three commemorative bottles released since 2024.

PACK EXPO International 2026 spotlights sustainability

Thu, 27 Aug 2026 00:00:00 -0400

Taking place Oct. 18-21 at McCormick Place in Chicago, PACK EXPO International 2026 will feature 2,600 exhibitors and 48,000 attendees from 40-plus vertical markets. The event gives attendees access to machinery, materials, automation, and sustainability-focused solutions in action.

SONIC unveils banana collection

Thu, 27 Aug 2026 00:00:00 -0400

Inspired by one of the biggest flavor trends of the year, SONIC announced it is turning the banana craze into a craveable lineup of nostalgic sweets and innovative new sips, led by the return of the fan-favorite Banana Pudding Shake.

FLRT Apple Bottoms Up

Thu, 27 Aug 2026 00:00:00 -0400

FLRT unveiled its first flavor innovation since launching earlier this year: Apple Bottoms Up.

USANA unveils protein, creatine and electrolyte drink mix

Wed, 26 Aug 2026 12:00:00 -0400

USANA Health Sciences launched Clear Protein + Creatine Mix, bringing clear whey protein isolate, micronized creatine monohydrate and electrolytes into one 50-calorie drink.

Coffee and tea habits evolve

Wed, 26 Aug 2026 00:00:00 -0400

Coffee and tea have long been embedded in daily life, but the expectations surrounding these everyday staples are undergoing change.

SUNNYD unveils mystery beverage

Wed, 26 Aug 2026 00:00:00 -0400

This Halloween, SUNNYD is bringing mystery to the beverage aisle with the launch of SpookyD, a limited-edition mystery beverage designed to surprise taste buds and add a playful twist to the season’s most memorable moments, it says.

Dutch Bros brings back fall favorites, debuts autumn addition

Wed, 26 Aug 2026 00:00:00 -0400

Dutch Bros announced the highly anticipated return of the Caramel Pumpkin Brûlée and Cookie Butter, as well as the debut of the new Autumn Berry.

Freixenet Solare Spritz

Wed, 26 Aug 2026 00:00:00 -0400

Freixenet announced its entry into the ready-to-drink (RTD) category with the debut of Freixenet Solare Spritz.