Beverage Industry's RSS Feed

Smirnoff Ice to make GUINNESS WORLD RECORDS attempt

Mon, 27 Jul 2026 12:00:00 -0400

America’s 250th celebration is not over yet, and Smirnoff Ice is keeping the party going in the most summer-ready way possible: with Red, White & Berry, hot dogs and a shot at history.

7-Eleven introduces 7-Select Soda

Mon, 27 Jul 2026 00:00:00 -0400

7-Eleven Inc. unveiled its latest innovation to join the 7-Select beverage portfolio: 7-Select Soda, exclusively available at participating 7-Eleven, Speedway and Stripes stores nationwide.

Growth in RTD cocktails presents wide range of opportunities for spirit brands

Sabettal@bnpmedia.com (Lauren Sabetta) — Mon, 27 Jul 2026 00:00:00 -0400

Although beverage alcohol is experiencing a growth slump, ready-to-drink (RTD) cocktails remain the bright spot in the market giving spirits brands a wide range of opportunities to take advantage of this trend.

REIGN Liberty & Justice for Apple

Mon, 27 Jul 2026 00:00:00 -0400

REIGN Total Body Fuel (TBF), a performance energy drink designed to fuel athletes, competitors and high-performers, announced the launch of its newest limited-edition flavor: Liberty & Justice for Apple.

Sauvy B combines Sauvignon Blanc spritz with electrolytes

Fri, 24 Jul 2026 12:00:00 -0400

Joel Gott Wines announced the launch of Sauvy B, a new Sauvignon Blanc spritz with electrolytes that brings together wine, spritz culture and functional refreshment in one ready-to-drink can.

Hiyo offers limited-edition Sunset Sixer pack

Fri, 24 Jul 2026 10:00:00 -0400

For summer, Hiyo is offering its Sunset Sixer, a limited-edition variety six-pack. Available at select retailers nationwide for a limited time, the Sunset Sixer features two cans each of Hiyo’s three top-sellers.

Korbel Blackberry Brandy

Fri, 24 Jul 2026 09:17:00 -0400

Korbel California Brandy announced the launch of its bold new flavored spirit: Korbel Blackberry Brandy.

Digital platforms take beverage labels to next level

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 24 Jul 2026 00:00:00 -0400

Consumers thirst for more information is seeing beverage labels take on a bigger role than branding. Associations and manufacturers are implementing digital tools to keep consumers in the know.

Suja Organic declares Lettuce Amnesty

Thu, 23 Jul 2026 14:00:00 -0400

To alleviate fear (and give Americans the fruit and veggie nutrients they need), Suja Organic is declaring Lettuce Amnesty: consumers can crush their produce needs with Suja Organic’s nutrient-dense green juices.

BERO releases Spider-Man cans

Thu, 23 Jul 2026 10:00:00 -0400

BERO is marking the release of Sony Pictures’ Spider-Man: Brand New Day with a limited-edition collection of Spider-Man: Brand New Day-inspired cans available exclusively at berobrewing.com and select movie theaters nationwide.

CELSIUS expands seasonal offerings with SPRITZ VIBE Summer Edition

Thu, 23 Jul 2026 00:00:00 -0400

CELSIUS announced the launch of SPRITZ VIBE Summer Edition, a limited-edition Sparkling Limoncello Twist flavor that expands the brand’s seasonal innovation strategy and brings a new summer expression to the CELSIUS VIBE portfolio.

Palletizer, depalletizer equipment help warehouses adjust with beverage market

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Thu, 23 Jul 2026 00:00:00 -0400

To accommodate shifts in the beverage market, operations need palletizing and depalletizing equipment that keeps product flowing.

Huel Strawberry Lemonade and Pink Grapefruit

Thu, 23 Jul 2026 00:00:00 -0400

Huel has expanded its Daily Greens ready-to-drink (RTD) lineup with the launch of two new flavors: Strawberry Lemonade and Pink Grapefruit.

Gatorade study reveals disparities in women's hydration, nutrition

Wed, 22 Jul 2026 13:40:24 -0400

The Gatorade Sports Science Institute (GSSI), Gatorade’s research arm with four decades of experience in hydration, nutrition, and human performance, presented the findings from its first “Body of Science” study.

Tequila CAZADORES Pineapple Infused Tequila

Wed, 22 Jul 2026 00:00:00 -0400

Tequila CAZADORES, the award-winning premium tequila rooted in the Highlands of Jalisco, announced a new expansion of its 100% agave portfolio with CAZADORES Pineapple Infused Tequila.

Organic Valley Protein Plus Ultra-Filtered Milk

Tue, 21 Jul 2026 00:00:00 -0400

Organic Valley introduced Organic Valley Protein Plus, a new line of ultra-filtered, pasture-raised organic milk.

5 Smarter Mileage Strategies to Help Beverage Fleets Cut Fuel Costs

Mon, 20 Jul 2026 15:00:00 -0400

There’s no better time than the present to assess your operation’s mileage usage and determine if there are a few bucks to be saved by implementing smarter mileage strategies.

Clearing the air

Sabettal@bnpmedia.com (Lauren Sabetta) — Mon, 20 Jul 2026 00:00:00 -0400

Ingredient suppliers address some points of confusion when it comes to defining the term “clean label” and discuss how it can be clarified.

Popsicle Hard

Mon, 20 Jul 2026 00:00:00 -0400

Tilray Brands announced teaming up with The Magnum Ice Cream Co. with the launch of Popsicle Hard.

Maker's Mark launches airport-exclusive series

Fri, 17 Jul 2026 10:00:00 -0400

Maker's Mark announced a global travel retail exclusive series featuring custom, city-inspired labels designed by acclaimed artist Alexandra Pacula.

Fireball drops Fireball Sneaks, Stash Flask

Fri, 17 Jul 2026 00:00:00 -0400

Fireball Cinnamon Whisky, Louisville, Ky., is rewriting the rules of footwear with the launch of Fireball Sneaks, limited-edition sneakers featuring a custom-built compartment designed to hold the brand’s new Stash Flask.

Davidson’s Organic celebrates 50 years with new launches

alversonc@bnpmedia.com (Chloe Alverson) — Fri, 17 Jul 2026 00:00:00 -0400

Davidson’s Organics celebrates its 50th anniversary by embracing its past and launching new innovations to entice consumers.

Bucked Up Drive Hydration and Refreshers

Fri, 17 Jul 2026 00:00:00 -0400

Bucked Up has expanded its RTD lineup with two new launches: Drive Hydration and Refreshers.

Waiākea launches Paʻa Premium Glass Collection

Thu, 16 Jul 2026 10:00:00 -0400

Waiākea Hawaiian Volcanic Beverages kicks off its 14th anniversary with the launch of Waiākea Paʻa, a premium reusable glass collection available in still and sparkling.

Jones Soda expands Craft Soda Zero Sugar Lineup in Canada

Thu, 16 Jul 2026 00:00:00 -0400

Jones Soda Co. announced the introduction of its Zero Sugar Craft Soda lineup at Western Canada Club Stores.

2026 State of the Beverage Industry: Preference shifts impact spirits, wine markets

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Thu, 16 Jul 2026 00:00:00 -0400

This year’s State of the Industry report on the U.S. spirits and wine markets highlights the challenges as both navigate evolving alcohol preferences for consumers.

Owl’s Brew Functional Non-Alcoholic Mixers

Thu, 16 Jul 2026 00:00:00 -0400

Owl’s Brew is expanding into a new category with the launch of Functional Non-Alcoholic Mixers, cocktail and mocktail mixers made with real fruit juice, botanicals and tea.

2026 State of the Beverage Industry: Beer market navigates trends, challenges

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Wed, 15 Jul 2026 00:00:00 -0400

Consumers’ bevy of beverage choices is not just affecting legacy brand performance but entire markets.

Dr. Brown’s Electrolyte Solution

Wed, 15 Jul 2026 00:00:00 -0400

Dr. Brown’s announced the launch of a new recovery-focused hydration beverage: Dr. Brown’s Electrolyte Solution.

2026 State of the Beverage Industry: Sports, protein drinks serving consumers throughout the day

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Tue, 14 Jul 2026 00:00:00 -0400

In this year’s State of the Industry report, fitness as a lifestyle continues to have a growing influence on sports and protein drink market.