Beverage Industry's RSS Feed

Halfday launches Crisp Apple Tea

Fri, 25 Sep 2026 14:45:00 -0400

Halfday, the better-for-you iced tea brand made with prebiotics, is expanding its flavors with Crisp Apple Tea, a seasonal brew that brings the whole apple orchard feeling into a can.

Jones Soda, Fallout announce Vault-Dweller Variety pack

Fri, 25 Sep 2026 10:00:00 -0400

Jones Soda Co. announced the upcoming launch of the Jones x Fallout Vault-Dweller Variety 12-Pack, a club-exclusive beverage and collectible offering created to celebrate Fallout Day.

Flavor innovations, wellness benefits offer bottled water manufacturers opportunities

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 25 Sep 2026 00:00:00 -0400

Hydration needs are keeping consumers reaching for bottled water data shows.

Califia Farms seasonal flavors

Fri, 25 Sep 2026 00:00:00 -0400

Califia Farms unveiled its 2026 seasonal lineup, all made with simple ingredients.

Milo’s Tea surpasses $1 billion in annual retail sales

Thu, 24 Sep 2026 17:00:00 -0400

Milo's Tea Co. Inc., Birmingham, Ala., announced it has surpassed $1 billion in annual retail sales, based on Circana data for 52 weeks ending Sept. 6 a milestone reached ahead of the company’s own projection of year-end 2027.

Sustainable measures prompt beverage-makers’ interest in cartons, pouches

Sabettal@bnpmedia.com (Lauren Sabetta) — Thu, 24 Sep 2026 12:44:29 -0400

Beyond consumer demand, recycling and other sustainability measures are having an impact on beverage packaging and the materials being used, prompting interest in cartons, pouches.

Piper-Heidsieck Champagne unveils Starlight Edition for Cuvée Brut

Thu, 24 Sep 2026 10:00:00 -0400

Piper-Heidsieck Champagne unveils the Starlight Edition for its iconic Cuvée Brut, a striking new presentation inspired by the House’s spirit of Radiant Joy.

Blue Chair Bay Rum Pumpkin Spiced Rum Cream

Thu, 24 Sep 2026 00:00:00 -0400

Blue Chair Bay Rum, a collection of premium rums founded and created by award-winning singer-songwriter Kenny Chesney, announced the launch of a new, limited-edition Pumpkin Spiced Rum Cream.

Shock Top, Spirit Halloween announce collaborations

Wed, 23 Sep 2026 11:00:00 -0400

Shock Top has teamed up with Spirit Halloween for a limited-edition collaboration: the all-new Shock Top Candy Corn Wheat Ale and a Wedgehead Costume.

C4 puts twist on energy with All Hopped Up

Wed, 23 Sep 2026 00:00:00 -0400

C4 Energy, part of the Nutrabolt portfolio of performance brands, has officially launched All Hopped Up, an energy drink inspired by the crisp taste of light beer with a splash of orange.

Jordan’s Skinny Mixes Harvest Collection

Wed, 23 Sep 2026 00:00:00 -0400

Jordan’s Skinny Mixes, a leading innovator in zero-sugar, zero-calorie beverage enhancers, announced the launch of its 2026 Harvest Collection.

Performance beverages offering more benefits for consumers

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Wed, 23 Sep 2026 00:00:00 -0400

As consumers take greater control of their health and well-being, performance beverages that were once designed to fuel athletic and fitness activities also are being incorporated into broader wellness goals.

IRIS USA Mount Fuji Sparkling Water

Tue, 22 Sep 2026 00:00:00 -0400

IRIS USA announced the launch of Mount Fuji Sparkling Water, a new highly carbonated sparkling water sourced and bottled near the base of Mount Fuji in Japan.

Matchi launches Protein Matcha Lattes

Tue, 22 Sep 2026 00:00:00 -0400

Matchi Global LLC, Alexandria, Va., announced the launch of Matchi, a new line of canned protein matcha lattes.

Popsicle Hard Firecracker

Tue, 22 Sep 2026 00:00:00 -0400

Tilray Brands in partnership with The Magnum Ice Cream Co., announced that Popsicle Hard Firecracker will transition to a permanent, year-round flavor in the Popsicle Hard portfolio.

Beverage-makers turn to botanicals, adaptogens for functional benefits

alversonc@bnpmedia.com (Chloe Alverson) — Tue, 22 Sep 2026 00:00:00 -0400

Experts share that beverage makers are utilizing botanicals and adaptogens within functional formulations.

Faygo brings back fan-favorites soft drinks for fall

Mon, 21 Sep 2026 10:30:00 -0400

Faygo announced its bringing back two fan-favorite apple flavors for fall: Jolly Green Apple and Candy Apple.

Convenience stores shift offerings based on consumer preference

alversonc@bnpmedia.com (Chloe Alverson) — Mon, 21 Sep 2026 00:00:00 -0400

The convenience channel remains popular among consumers thanks to its affordability and array of options.

Capri Sun goes big with Big Pouch

Fri, 18 Sep 2026 10:00:00 -0400

Capri Sun is answering consumers’ request for bigger pouches with the limited-edition Big Pouch.

Coffee tops beverage charts again, specialty coffee hits new high

Fri, 18 Sep 2026 00:00:00 -0400

The 2026 National Coffee Data Trends (NCDT) Fall Report, conducted by Dig Insights on behalf of the National Coffee Association in June, finds that overall past-day coffee consumption remains steady at 66% of American adults, with out-of-home coffee consumption nearing pre-pandemic levels and specialty coffee consumption at a new record high.

G&Tea

Fri, 18 Sep 2026 00:00:00 -0400

Entrepreneur Alex Young announced the launch of G&Tea, a premium sparkling hard tea that pairs gin with South African rooibos tea and honey.

Cann beverages appeal to sober curious, cannabis curious consumers

alversonc@bnpmedia.com (Chloe Alverson) — Fri, 18 Sep 2026 00:00:00 -0400

Founded in 2019 as an “all-natural social tonic,” Cann sits at the intersection of sober curiosity and cannabis curiosity.

Pepsi honors Bills Mafia with commemorative can

Thu, 17 Sep 2026 10:00:00 -0400

To celebrated the Buffalo Bills’ first regular-season home opener at the new Highmark Stadium, Pepsi developed limited-edition commemorative cans.

Beverages bring increasing value to restaurants

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Thu, 17 Sep 2026 00:00:00 -0400

Foodservice operators see value in diverse beverage portfolios with franchise brands introducing new creations and ways for consumers to customize their drinks.

Wave Kids flavored waters

Thu, 17 Sep 2026 00:00:00 -0400

Wave Kids is giving families four new flavors with the launch of its first flavored and fizzy waters.

College students seek function, flavor from campus dining

Sabettal@bnpmedia.com (Lauren Sabetta) — Wed, 16 Sep 2026 00:00:00 -0400

This fall semester, functional meals and beverages are top of mind for college students, influencing campus dining, according to Chartwells Higher Education.

Rancho La Gloria Pumpkin Spice Espresso Martini

Wed, 16 Sep 2026 00:00:00 -0400

Rancho La Gloria unveiled a limited-edition Pumpkin Spice Espresso Martini, an agave wine-based ready-to-drink cocktail inspired by the annual return of the Pumpkin Spice Latte.

GHOST, A&W Root Beer reimagine energy with new root beer flavor

Tue, 15 Sep 2026 00:00:00 -0400

GHOST is shaking up the energy drink category with the launch of GHOST Energy x A&W Root Beer, a new flavor that pairs the taste of A&W with GHOST’s innovative approach to energy, it says.

Saint James Yerba Mate

Tue, 15 Sep 2026 00:00:00 -0400

Saint James Iced Tea announced the launch of Saint James Yerba Mate, the brand’s first beverage line outside its existing portfolio of organic iced teas.

RTD has become easy to try, but much harder to love

Mon, 14 Sep 2026 17:00:00 -0400

Spirits-based ready-to-drink (RTD) has become remarkably good at getting consumers to say “yes” the first time.