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    <title>Beverage Industry's RSS Feed</title>
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      <![CDATA[Keep up to date on the latest news and information posted to Bevindustry.com with our RSS feed.]]>
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    <item>
      <title>The health benefits of drinking water are clear: The microplastics headlines are not</title>
      <description>
        <![CDATA[<p>Bottled water's health benefits remain well-documented, however, headlines surrounding microplastics could be placing an uneven burden on the category.</p><br>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98381</guid>
      <pubDate>Wed, 13 May 2026 12:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98381-the-health-benefits-of-drinking-water-are-clear-the-microplastics-headlines-are-not</link>
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    <item>
      <title>Sazerac acquires equity stake with SIPMARGS</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Sazerac announced its exclusive distribution relationship with SIPMARGS, the ready-to-drink sparkling Margarita brand backed by Alix Earle and Palm Tree Crew, among other notable names.</span>
</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98380</guid>
      <pubDate>Wed, 13 May 2026 12:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98380-sazerac-acquires-equity-stake-with-sipmargs</link>
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      <title>The Wonderful Co., Southern Glazer’s expand wine distribution agreement</title>
      <description>
        <![CDATA[<p>The Wonderful Co.’s wine business announced the expansion of its long-standing relationship with Southern Glazer’s Wine & Spirits, marking a significant step forward in its national distribution strategy.&nbsp;</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98378</guid>
      <pubDate>Wed, 13 May 2026 07:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98378-the-wonderful-co-southern-glazers-expand-wine-distribution-agreement</link>
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    <item>
      <title>Liquid I.V. Hydration Multiplier Sugar-Free Ring Pop Cherry</title>
      <description>
        <![CDATA[<p>In time for summer, Liquid I.V. announced the launch of its most anticipated flavor: Hydration Multiplier Sugar-Free Ring Pop Cherry.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98369</guid>
      <pubDate>Wed, 13 May 2026 00:00:43 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98369-liquid-iv-hydration-multiplier-sugar-free-ring-pop-cherry</link>
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    <item>
      <title>NoBiggie delivers new solution for kid’s drink market</title>
      <description>
        <![CDATA[<p>NoBiggie debuted a collection of juicy sparkling drinks for kids, made with real fruit juices and purées.&nbsp;</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98376</guid>
      <pubDate>Tue, 12 May 2026 13:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98376-nobiggie-delivers-new-solution-for-kids-drink-market</link>
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    <item>
      <title>Why flavoring relaxation beverages is more complex than it looks</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The relaxation beverage category is expanding rapidly, fueled by rising stress levels, increased interest in functional ingredients, and a shift away from alcohol.&nbsp;</span>
</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98374</guid>
      <pubDate>Tue, 12 May 2026 13:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98374-why-flavoring-relaxation-beverages-is-more-complex-than-it-looks</link>
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    <item>
      <title>Banfi La Pettegola Rosé Toscana IGT</title>
      <description>
        <![CDATA[<p>Banfi introduced the newest addition to its acclaimed La Pettegola portfolio: La Pettegola Rosé Toscana IGT.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98368</guid>
      <pubDate>Tue, 12 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98368-banfi-la-pettegola-rose-toscana-igt</link>
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    <item>
      <title>Other Half Brewing, Junior’s Restaurant and Bakery announce collab</title>
      <description>
        <![CDATA[<p>Brooklyn establishments Junior’s Restaurant and Other Half Brewing have partnered on a line of four limited-edition dessert-inspired beer styles.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98373</guid>
      <pubDate>Mon, 11 May 2026 12:30:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98373-other-half-brewing-juniors-restaurant-and-bakery-announce-collab</link>
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    <item>
      <title>Ingredient suppliers unveil masking technology, study results</title>
      <description>
        <![CDATA[<p>Ingredient suppliers have announced new technology to support protein masking as well as clinical study results.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98372</guid>
      <pubDate>Mon, 11 May 2026 06:45:05 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98372-ingredient-suppliers-unveil-masking-technology-study-results</link>
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    <item>
      <title>OLIPOP Blackberry Vanilla and Raspberry Sherbert</title>
      <description>
        <![CDATA[<p>OLIPOP announced the launch of &nbsp;two new berry flavors: Blackberry Vanilla and Raspberry Sherbert.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98367</guid>
      <pubDate>Mon, 11 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98367-olipop-blackberry-vanilla-and-raspberry-sherbert</link>
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    </item>
    <item>
      <title>What to consider when working with digestive health ingredients</title>
      <author>Sabettal@bnpmedia.com (Lauren Sabetta)</author>
      <description>
        <![CDATA[<p>Given the rising consumer interest in fiber and digestive health, experts address the challenges beverage-makers should consider when working with digestive health ingredients.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98321</guid>
      <pubDate>Mon, 11 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98321-what-to-consider-when-working-with-digestive-health-ingredients</link>
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    <item>
      <title>Jameson launches limited-edition MLS bottles</title>
      <description>
        <![CDATA[<p>As the Official Whiskey of Major League Soccer (MLS), <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Jameson&nbsp;</span>is giving consumers a new way to show love for their home teams with a limited-edition bottle collection created in partnership with the brand’s partner MLS clubs. </p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98349</guid>
      <pubDate>Fri, 08 May 2026 10:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98349-jameson-launches-limited-edition-mls-bottles</link>
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    <item>
      <title>Reworking formulation with ADM</title>
      <author>Sabettal@bnpmedia.com (Lauren Sabetta)</author>
      <description>
        <![CDATA[<p>At ADM’s &nbsp;flagship flavor facility in Erlanger, Ky., it’s all about reformulation in food and beverage to meet evolving trends.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98366</guid>
      <pubDate>Fri, 08 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98366-reworking-formulation-with-adm</link>
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    <item>
      <title>Almanac Beer Co. Flow</title>
      <description>
        <![CDATA[<p>Aircapture, a pioneer in Direct Air Capture (DAC) technology, and California craft beer brewery Almanac Beer Co. announced the launch of Flow – Clean Air Edition (Flow – CAE), a beer carbonated using CO2 captured from the atmosphere through onsite DAC.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98357</guid>
      <pubDate>Fri, 08 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98357-almanac-beer-co-flow</link>
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    <item>
      <title>Mirinda reveals fresh brand visual identity</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Mirinda unveiled a new global platform Smile Please alongside a fresh brand visual identity.</span>
</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98342</guid>
      <pubDate>Thu, 07 May 2026 10:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98342-mirinda-reveals-fresh-brand-visual-identity</link>
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    <item>
      <title>Beverages expected to play larger role in supporting GLP-1 community</title>
      <author>jacobsenj@bnpmedia.com (Jessica Jacobsen)</author>
      <description>
        <![CDATA[<p>Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth.&nbsp;</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98364</guid>
      <pubDate>Thu, 07 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98364-beverages-expected-to-play-larger-role-in-supporting-glp-1-community</link>
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    <item>
      <title>Urban Remedy Strawberry Collagen Meal Shake</title>
      <description>
        <![CDATA[<p>Urban Remedy announced its expansion of its innovative Organic Protein Collagen Meal Shakes with the introduction of Strawberry.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98356</guid>
      <pubDate>Thu, 07 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98356-urban-remedy-strawberry-collagen-meal-shake</link>
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    <item>
      <title>Slice enters dirty soda market</title>
      <description>
        <![CDATA[<p>Slice Soda, a brand of Suja Life, is shaking up the better-for-you soda category with the launch of its newest innovation: Dirty Soda.&nbsp;</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98363</guid>
      <pubDate>Wed, 06 May 2026 08:30:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98363-slice-enters-dirty-soda-market</link>
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    <item>
      <title>Making Matcha Work: How to Balance Flavor, Color and Performance</title>
      <author>alversonc@bnpmedia.com (Chloe Alverson)</author>
      <description>
        <![CDATA[<p>Experts share considerations beverage-makers must take when working with matcha as an ingredient.&nbsp;</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98362</guid>
      <pubDate>Wed, 06 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98362-making-matcha-work-how-to-balance-flavor-color-and-performance</link>
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      <title>On The Rocks Passion Fruit Margarita, Sparkling Watermelon Margarita</title>
      <description>
        <![CDATA[<p>On The Rocks Bartender Created Cocktails announced the launch of two new expressions: On The Rocks Passion Fruit Margarita and On The Rocks Sparkling Watermelon Margarita.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98355</guid>
      <pubDate>Wed, 06 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98355-on-the-rocks-passion-fruit-margarita-sparkling-watermelon-margarita</link>
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    <item>
      <title>Traffic safety goals influence technology innovations </title>
      <description>
        <![CDATA[<p>The latest developments in fleet technology are putting safety at the forefront. &nbsp;</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98361</guid>
      <pubDate>Tue, 05 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98361-traffic-safety-goals-influence-technology-innovations</link>
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    <item>
      <title>PHX Pineapple</title>
      <description>
        <![CDATA[<p>PHX Hydration Energy Drink announced the launch of its new Pineapple flavor.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98354</guid>
      <pubDate>Tue, 05 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98354-phx-pineapple</link>
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      <title> Monster Energy celebrates America’s 250th with summer pack, new flavors</title>
      <description>
        <![CDATA[<p>Monster Energy, Corona, Calif., is kicking off summer with bold new flavors, iconic designs, and a lineup built to bring people together as the nation celebrates America’s 250th anniversary this Fourth of July, it says.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98359</guid>
      <pubDate>Mon, 04 May 2026 10:15:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98359-monster-energy-celebrates-americas-250th-with-summer-pack-new-flavors</link>
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      <title>Beverage operations turn to customized conveyor systems to meet evolving trends</title>
      <author>Sabettal@bnpmedia.com (Lauren Sabetta)</author>
      <description>
        <![CDATA[<p>When it comes to the use of conveyor systems in beverage operations, experts note that these systems are evolving with beverage producers pushing harder than ever for automation, efficiency and sustainability.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98360</guid>
      <pubDate>Mon, 04 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98360-beverage-operations-turn-to-customized-conveyor-systems-to-meet-evolving-trends</link>
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      <title>Aviation Cranberry &amp; Blood Orange Flavored Gin</title>
      <description>
        <![CDATA[<p>Aviation American Gin unveiled its first flavor innovation since its creation more than two decades ago: Aviation Cranberry & Blood Orange Flavored Gin.&nbsp;</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98353</guid>
      <pubDate>Mon, 04 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98353-aviation-cranberry-and-blood-orange-flavored-gin</link>
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    <item>
      <title>C4 Energy’s basketball fandom takes shape with new partnerships</title>
      <author>jacobsenj@bnpmedia.com (Jessica Jacobsen)</author>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los Angeles Lakers, Canada Basketball, and NBA Europe, respectively.</span>
</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98358</guid>
      <pubDate>Fri, 01 May 2026 16:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98358-c4-energys-basketball-fandom-takes-shape-with-new-partnerships</link>
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    <item>
      <title>Dutch Bros unveils new Myst Energy Refreshers </title>
      <description>
        <![CDATA[<p>Dutch Bros, Tempe, Ariz., unveiled its new summer lineup featuring a new drink category: Myst Energy Refreshers, as well as two returning seasonal sips, Dulce de Leche and Strawberry Colada.&nbsp;</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98351</guid>
      <pubDate>Fri, 01 May 2026 12:22:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98351-dutch-bros-unveils-new-myst-energy-refreshers</link>
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      <title>Belvedere Organic Vodka release F1 bottle</title>
      <description>
        <![CDATA[<p>Belvedere is bringing the thrill of the track to the table with the launch of the Belvedere Organic Vodka F1 Limited Edition Bottle.&nbsp;</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98340</guid>
      <pubDate>Fri, 01 May 2026 10:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98340-belvedere-organic-vodka-release-f1-bottle</link>
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      <title>Rancho La Gloria Cocktails</title>
      <description>
        <![CDATA[<p>Rancho La Gloria announced it is expanding its portfolio to include an agave wine-based cocktail series.&nbsp;</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98334</guid>
      <pubDate>Fri, 01 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98334-rancho-la-gloria-cocktails</link>
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      <title>Brown‑Forman, Pernod Ricard terminate merger discussions</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Brown‑Forman Corp., Louisville, Ky., announced that the company and Pernod Ricard have terminated discussions regarding a potential business combination, as the companies were unable to reach mutually agreeable terms.</span>
</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98350</guid>
      <pubDate>Thu, 30 Apr 2026 10:35:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98350-brownforman-pernod-ricard-terminate-merger-discussions</link>
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