Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!
Sustainability is the No. 1 attribute of this year’s top packaging designs. Artistic collaborations also are helping brands stand out on store shelves.
Consumers’ increased focus on health and performance has been exacerbated by the pandemic’s influence on immunity-focused consumers. Meanwhile, beverage-makers are innovating ways to fortify beverages in ways that also deliver on taste and texture.
Founded in 2014 by Blair Bentham, OXIGEN has grown 300 to 400 percent year-over-year. It recently closed on $15 million in Series B funding, which will help the oxygenated water brand build brand awareness and scale national distribution.
Already on the rise, eCommerce purchasing is proliferating during the pandemic. The beverage market has pulled ahead as an emerging leader as alcohol brands embrace online platfoms.
Historically known for its value attributes, private-label beverages are getting a premiumization boost as consumers also seek quality from these cost-friendly products.
The beverage market consistently is prompted with important questions and concerns pertaining to product packaging design and the application. Answering these questions can protect brand integrity, John Peter Koss writes.
In beverage warehouses, operations have a broad checklist to ensure safe beverage production, but today’s lubricant manufacturers are doing their part to take worry off their minds.
This holiday season, you can bring the tastes of tropical paradise home with a personalized virtual mixology class hosted by rum experts from Puerto Rico’s Casa Bacardi.