Our March edition features our annual Beer Market Report series of articles.
We also present our cover story on Deschutes Brewery's 30th anniversary. Find out how this once small brewpub has grown and thrived.
Also for March, the latest products, packages, and innovations in the beverage industry, and more!
Beginning as a small brewpub in 1988, Deschutes Brewery saw its demand proliferate as the craft brewer opened its first brewing production facility near the Deschutes River in 1993.
Migration trends across the alcohol beverage market have challenged the beer category, which has seen increasing market share competition from the wine and spirits categories.
Currently, hard seltzer brands have garnered much of the attention with new entrants in the market while established brands have expanded their presence.
Cocktail culture, consumer experimentation and mixologist innovations are the core cocktail mixer growth-drivers, and younger legal-drinking-age consumers are at the center of these trends.
The company, which is targeted toward the millennial consumer demographic, is aiming to achieve national distribution and continually is forging new partnerships to achieve that goal.
Alcohol migration trends have impacted the U.S. beer market. However, beer manufacturers are combating this trend through innovative new product releases.
As automation proliferates and technology has advanced, new and faster processing platforms and high-speed communication advancements, like wireless and new I/O platforms, have become available.
Recently, the National Association of Convenience Stores (NACS) announced two new pilot tests that focused on the messaging of beverage attributes in order to increase sales.
35th annual conference to take place April 30-May 3
March 16, 2018
The Brewers Association’s 2018 Craft Brewers Conference (CBC) & BrewExpo America will descend upon Music City USA for four days of education and networking.
Charlie Papazian schedules retirement for Jan. 23, 2019
March 16, 2018
The Boulder, Colo.-based Brewers Association (BA) announced that founder and past president Charlie Papazian will retire from the BA on Jan. 23, 2019, which also marks his 70th birthday and 40 years building the craft brewing community.
As foodservice establishments compete for share of stomach, innovation in store décor, a speedier drive-thru experience and a positive guest experience are crucial elements to address.
Millennials are driving many trends in the beverage industry, and as this demographics’ influence continues to grow, it’s important that beverage-makers understand which categories are garnering the most attention from these consumers.