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Home » Keywords: » sponsorship

Items Tagged with 'sponsorship'

ARTICLES

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Celsius named The Official Energy Drink Partner of Orange Blossom Classic Committee

August 26, 2022
One Comment

The Orange Blossom Classic Committee announced Boca Raton, Fla.-based Celsius Holdings Inc., makers of the global fitness drink CELSIUS, as the official game-day energy drink sponsor of the match-up between HBCU powerhouses Jackson State University and Florida A&M University on Sept. 4 at Hard Rock Stadium in Miami Gardens, Fla.


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Sparkling ICE NHRA

Sparkling Ice announces NHRA Leah Pritchett sponsorship

Branding to appear on Pritchett’s Top Fuel Dragster
February 26, 2018
No Comments

Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced the brand’s sponsorship of the National Hot Rod Association (NHRA) Top Fuel Dragster driven by Leah Pritchett. 


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5-hour Energy Throwback Series

5-hour Energy launches Racing Throwback Sweepstakes

Grand-prize winner’s photo to be featured on race car
July 18, 2017
No Comments

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour Energy shots, announced the company's Racing Throwback Sweepstakes, where the grand prize is a trip to a premier series race, and the winning photo is featured on the hood of the 5-hour Energy No. 77 Throwback-themed race car at Darlington Raceway in Darlington, S.C.


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Beverage News

Michelob Ultra partners with World Surf League

Light beer now exclusive beer sponsor of WSL events
April 10, 2017
No Comments

Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, announced that it has become the Official Beer Sponsor of the World Surf League (WSL) in the United States.


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Soulshine Yoga & Music Tour logo

Essentia Water named official water of 2014 Soulshine Yoga & Music Tour

Functional water brand launches Soulshine ticket giveaway on Facebook
June 11, 2014
No Comments

Bothell, Wash.-based functional water brand Essentia Water will be keeping yoga and music fans hydrated this summer as the official water of the 2014 Soulshine Yoga & Music Tour.


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Beverage News graphic

Celsius partners with NASCAR driver Blake Koch

Sports drink brand sponsors racer in 2014 Nationwide Series
February 18, 2014
No Comments

Boca Raton, Fla.-based Celsius Holdings Inc., maker of negative-calorie beverages, partnered with NASCAR driver Blake Koch for the 2014 Nationwide Series.


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news

Core Power sponsors 2014 Reebok Spartan Race series

Protein drink brings natural energy, recovery benefits to athletes
January 23, 2014
No Comments

Core Power, a brand of Chicago-based fairlife LLC, signed on as the national sponsor and official protein drink of the 2014 Reebok Spartan Race, a global obstacle race series. The partnership pairs two companies committed to providing athletes and active individuals with tools and experiences designed to enhance sports performance.


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(Image courtesy of Andy Watson)

Chicken Cock Whiskey sponsors professional bull rider

Reese Cates will showcase whiskey brand banner at PBR events
January 10, 2014
No Comments

Chicken Cock Distillers, a Charleston, S.C.-based division of wine and spirits brand developer Island Club Brands, unveiled its Chicken Cock Whiskey brand as the sponsor of professional bull rider (PBR) Reese Cates at the 2014 PBR Built Ford Tough Series (BFTS) season opener.


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news

Skyy Vodka named official vodka of Treasure Island Music Festival

Vodka brand creates themed cocktails for San Francisco event
October 9, 2013
No Comments

Skyy Vodka, a brand of San Francisco-based Campari America, announced its official partnership with the Treasure Island Music Festival in San Francisco, which will take place Oct. 19-20. The vodka brand will serve as the official vodka during the seventh annual progressive music event, which will host dance music and indie-rock groups including Atoms for Peace, Beck, Major Lazer and Animal Collective.


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Stella Artois

The brands behind the event

June 14, 2013
No Comments

If consumers “look behind the curtain” of any sponsored event, they’ll find a support system of brands that help to fund the event and reap their own benefits at the same time.


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More Articles Tagged with 'sponsorship'
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Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

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  • Organic Vitamin C
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    The Next Move in Organic Vitamin C

  • Ryson Photo a.jpg
    Sponsored byRyson International, Inc.

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  • Functional Beverage Trends in 2022
    Sponsored byApplied Food Sciences

    Five Functional Beverage Trends in 2022

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