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Home » Keywords » soft drink marketing

Items Tagged with 'soft drink marketing'

ARTICLES

Carbonated soft drinks category

2013 Soft Drink Report: Refreshing the carbonated soft drink category

Hard environment presents opportunities for CSDs
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Stephanie Cernivec
April 11, 2013
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Within the last five years, global launches of carbonated drinks have grown significantly, according to a December 2012 report by the Netherlands-based Innova Market Insights titled “Carving New Niches for Carbonates.”


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Customer satisfaction survey rates CSDs and beer

October 16, 2012
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Customer satisfaction toward purchases in the soft drink and beer categories remained relatively stable in the last year, with both segments showing approximately a 1 percent decrease in scores compared with the previous year, according to a study by the American Customer Satisfaction Index (ACSI), Ann Arbor, Mich.


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Customer satisfaction rises in soft drinks, beer categories

October 18, 2011
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Despite overall declines in U.S. sales, customers are satisfied with most products in the soft drinks and beer categories, says a report released by the American Customer Satisfaction Index (ACSI).


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