With the growing interest in digestive health, more and more consumers are choosing beverages with functional ingredients that support digestive health and overall well-being.

Probiotics within a variety of beverages are addressing consumers’ need states, including improving gut health and immunity, promoting weight loss, enhancing cognitive function, and even improving libido.

Data is showing that consumers are more worried about their health and are turning to functional foods and beverages for healthy solutions. To counter this, more people are proactively seeking nutrient-dense products that are good for the gut.