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New York-based Thirstie announced Thirstie Digital Consumer Insights, an ongoing data intelligence report geared toward online shopping patterns for alcohol consumers. The company released its first report focused on tequila and mezcal finding that single suburbanites make up nearly one third of online category sales with 30.25% share.
Constellation Brands Inc., Victor, N.Y., has acquired a minority stake in Dos Hombres, an artisanal and handcrafted mezcal brand created by “Breaking Bad” co-stars Aaron Paul and Bryan Cranston. The investment was made through Constellation’s venture capital group, and Dos Hombres remains independently owned and will continue to manage, market and produce its award-winning mezcals.
A Drizly study found nearly half of retailers predicting significantly higher sales this holiday season. Additionally, 78 percent of respondents reported higher online sales since March, and Mezcal is projected to leapfrog the likes of Irish and Japanese whiskies in expectations for growth next year.
Elenita released its sparkling mezcal canned cocktail, which is crafted from 100 percent agave espadín, an artisanal mezcal that is distilled in Oaxaca, Mexico.
Baltimore Spirits Co. (BSC) has released its annual Asimina Pumila Pechuga spirit, a specialty liquor described by the distillery as “a reverent nod to Mexican Pechugas and a love letter to Maryland terroir.”
The Mezcal capital of the world, Oaxaca, Mexico, has just set a new world record at Vive Mezcal 2019, bringing together the largest number of different mezcal labels in a single space. The Mezcal Wall (Muro Mezcalero) will be part of a permanent exhibition that can be visited.