Original equipment manufacturers (OEMs) have been quick to respond to increasing demands within the beverage industry by creating equipment that accommodates faster filling times, flexibility in processing, and quick handling of multiple SKUs.

When parents are teaching their children how to handle breakable objects, they often remind them to use extra care and handle it gently with two hands. The case packers segment of a beverage line also is learning to handle newer, more breakable packages with care in order to ensure that lightweight and flexible packages are gently packed and shipped to stores in one piece.

Oftentimes, a trend can be linked to one particular outlet. For instance, AOL’s AIM platform was a contributor to the instant messaging trend in the ‘90s.

Some consumer packaged goods products take a cue from their competitors and play it safe at retail by blending in. But in the increasingly competitive beverage space, many brands are daring to be different.