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Phyll, New York, introduced shelf-stable, ready-to-drink (RTD) fruit and greens smoothies. Phyll provides a healthy option for consumers on-the-go, with each of its smoothies packed with three servings of fruits and veggies, 15 grams of plant-based protein and no added sugars or sweeteners ― all in an eco-friendly, recyclable paperboard carton.
Bolthouse Farms, Bakersfield, Calif., has closed its acquisition of Evolution Fresh from Starbucks, Seattle. The acquisition includes the brand, business, and employees supporting Evolution Fresh. By uniting the two powerhouse brands, Bolthouse Farms looks to further accelerate the company’s leadership within the premium juice and refrigerated beverage categories in retail, it says.
Naked Juice ― a brand of Tropicana Brands Group, a joint venture between PAI Partners and PepsiCo ― launched two new smoothies: Orange Vanilla Crème and Key Lime.
Pressed is unveiling three limited-edition labels and tote bags designed by the artists. Each label showcases the vibrancy of the artists’ experiences while furthering Pressed’s mission to provide food accessibility across the country.
With the emergence of the pandemic, consumers turned to the juice category to support their immune systems. That has resulted in growth across many segments including refrigerated lemonades and aseptic juices.
To keep humor light, Bolthouse Farms launched a “Don’t Get Caught Naked” campaign to encourage fans to share their funny stories in exchange for Bolthouse Farms prizes and SWAG.
After several years of declining sales, refrigerated orange juices, fruit juices and lemonades are experiencing upticks of 7.1 percent, 6.2 percent and 8.8 percent, respectively. Yet, the juice and juice drinks category is experiencing its share of twists and turns as health-conscious consumers are turning away from traditional juices with high sugar content and seeking lower-sugar options.