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Chicago-based Molson Coors Beverage Co. announced its Simply Spiked Lemonade, the new lineup of full-flavor alcohol beverages inspired by the Simply juice brand, will arrive on shelves this June. Simply Spiked Lemonade marks the latest product line in the agreement between Molson Coors and Atlanta-based The Coca Cola Co., and will bring real fruit juice credentials to the ready-to-drink (RTD) alcohol beverage space, it says.
Good Feels, a minority-owned cannabis brand, launched a line of fast-acting cannabis-infused seltzers and beverage enhancers at dispensaries across Massachusetts.
Starbucks Corp. entered the energy category for the first time with the introduction of Starbucks BAYA Energy, a ready-to-drink (RTD) beverage, which is crafted from caffeine naturally found in coffee fruit.
IQBAR announced the launch of IQMIX hydration mixes, a hydration stick pack that combines three times the electrolytes found in the average sports drink with mood and clarity boosting compounds, the company says.