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In a move to solidify its market position as the No. 1 hard seltzer brand, White Claw is launching a global platform that takes its lead from the very people that catapulted it to No. 1 in the first place ― its passionate fans.
White Claw Hard Seltzer, a business entity within Mike’s Hard Lemonade Co., released a higher alcohol by volume (ABV) line: White Claw Hard Seltzer Surge.
White Claw Hard Seltzer, Chicago, introduced its newest variety pack: Flavor Collection No. 2, featuring three new flavors: Tangerine, Watermelon and Lemon.