Big Easy Blends introduced its self-titled ready-to-drink (RTD) pouches in new Welch’s Smoothies.  

Welch’s Sparkling Grape Juice released limited-edition bottle designs that are exclusively available at Target and Kroger stores.

In the world of beverages, experts note that the more products a brand markets, the more customers the brand will see.

Welch’s, Concord, Mass., has appointed Trevor Bynum as president and chief executive officer, effective Oct. 1. Bynum succeeds Brad Irwin, who retired after 10 years leading the organization.

Welch's, Concord, Mass., launched its marketing campaign Tough as Grapes, which focuses on an audience of Gen X men with a tough and gritty look at how Welch's Grape Juice is made with one of the world's “toughest” antioxidants, the company says.

Welch’s, Concord, Mass., has appointed Trevor Bynum as President and CEO, effective Oct. 1. Bynum succeeds Brad Irwin, who will be retiring after 10 years leading the organization.

Welch’s debuted a new line of energy drinks, Welch’s Sparkling Plus Energy in two flavors: Sparkling Grape and Sparkling Fruit Punch.

With a mission to harness the goodness of the Concord grape for myriad new applications, Welch’s Global Ingredients Group launched FruitWorx Concord Grape Juice Powder.