Research pinpoints opportunities to engage emerging consumer base
October 1, 2019
Boston-based Drizly released its first-ever study of how Americans shop for adult beverages, both in-store and online. The study found that digitally native Gen Z purchases alcohol from local liquor stores more often than their millennial, Gen X and baby boomer counterparts. Gen Z also ranks first when it comes to interest in drinking trends, suggesting that their purchasing behavior today could well be a benchmark for how beer, wine and spirits consumption will look tomorrow, the company says.
Brand partners with Lyft to offer rides in prohibition-era cars
October 24, 2017
Budweiser, a brand of St. Louis-based Anheuser-Busch, is giving beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager. The recipe behind Repeal Reserve dates back to the pre-Prohibition era when Adolphus Busch created and brewed a special Amber Lager for his friends and local community to enjoy, the company says.
Deliver the Unexpected sweepstakes supports Drink on the Bright Side campaign
August 15, 2017
This summer, Mike’s Hard Lemonade, Chicago, is delivering happiness and humor with a little help from rapper and comedian Lil Dicky and Drizly, the technology company behind the first eCommerce alcohol app.
Last month, an article by Brigid Sweeney for Crain’s Chicago Business titled “For Meijer, bigger is better,” caught my attention. Not far from my family’s new home, they are closing in on the final stages of completing a Meijer store; so needless to say, my curiosity was more than piqued.
Campaign offers consumers the chance to win the Most Interesting Man in the World’s possessions
February 26, 2016
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced its new Cinco De Mayo-themed, fully-comprehensive, 360-degree campaign featuring national TV advertising, media partnerships, limited-edition packaging and a national sweepstakes. The campaign will encourage consumers to celebrate with Dos Equis and enter for a chance to win items from the Most Interesting Man’s collection of worldly possessions guaranteed to upgrade any Cinco de Mayo Celebration, the company says.
360-degree program offers on-premise, digital components
January 18, 2016
A subsidiary of Heineken International BV, White Plains-N.Y.-based Heineken USA’s Heineken Premium Lager is pairing up with UEFA Champions League (UCL) and Major League Soccer (MLS) beginning March 1 for Heineken’s fully integrated, 360-degree retail and on-premise Soccer is Here program. The program encourages legal-drinking-age fans to choose Heineken for all of their soccer viewing activities, the company says. National TV, digital partnerships, social support, account activation and a consumer sweepstakes rewarding shoppers for every minute of every UCL and MLS match, will drive consumer engagement and increase consideration and sales of Heineken throughout the program, it adds.
As of July, the Google Play store and the Apple App Store each offered more than 1.5 million apps for download, according to Statista. There’s pretty much an app to make just about anything easier and more convenient.
A lot is brewing in the March 2020 issue, from cold-brew coffee to craft beer. Check out our cover story to learn the latest about the $300 million merger that brought the Boston Beer Co. and Dogfish Head together. Our Beverage RD article uncovers the latest trends in sweeteners, while readers can get Up Close With OWYN (Only What You Need). Our Ingredient Spotlight highlights innovations in the utilization of coffee as a flavorful, functional ingredient. And our 2020 Beer Market Report is a hefty pour that you won’t want to miss. You’ll also see the latests in new products, suppliers and more. This issue is good to the last drop. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox. Check back throughout the month for additional content.
Check back throughout the month for additional content.