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Home » Keywords » Consumer Packaged Goods (CPG)

Items Tagged with 'Consumer Packaged Goods (CPG)'

ARTICLES

Beverage News

IRI, Label Insight expand relationship to deliver product attribute purchase motivators

Model allows brands, retailers to better understand shoppers’ interests, tailor advertising
October 29, 2020
No Comments

Chicago-based IRI and Label Insight announced an expansion of their relationship. The companies’ enhanced partnership provides CPG marketers with stronger tools to design marketing campaigns that drive brand growth based on consumer demand for more than 500 product-level attributes, such as “gluten free” and “sustainably sourced.”


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Beverage News

IRI launches CPG Inflation Tracker to track weekly changes

Prices for beverage alcohol and beverages up compared with last year
May 8, 2020
No Comments

Chicago-based Information Resources Inc. (IRI) announced the launch of the IRI CPG Inflation Tracker on its free, online COVID-19 Data Dashboard. The new tool provides a standard metric for tracking weekly price-per-unit changes for consumer packaged goods compared with the year-ago period across departments, including fixed and random weight products, grocery aisles and retail formats.


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Beverage News

Food, beverage access concerns declining, study finds

Consumer Brands Association weekly study shows consumers report continued trust in CPG industry
April 29, 2020
No Comments

New results released today by the Consumer Brands Association, Arlington, Va., show that in the survey’s eighth week, Americans have settled into pandemic life, feeling less concerned about the coronavirus but believing that the government will move to reopen the country sooner than it should.


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Jessica Jacobsen
Beverage Beat

Beer is ready to conquer the online marketplace

Research, sales data shows consumers’ comfort levels with buying beer online
Jess 200
Jessica Jacobsen
March 20, 2020
No Comments

My first true foray into online purchasing was trying to find discounted textbooks for my college courses. Since those days, my consumer packaged goods purchases online have spanned many markets: food, beverages, home goods, movies, etc.


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Beverage News

Kantar, IRI join forces for closed-loop solution

January 23, 2020
No Comments
Kantar, New York, and IRI, Chicago, announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle.
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Target's same-day delivery service Shipt Inc.

Retailers embrace omnichannel marketplace

Growth of eCommerce bodes well for beverages
Haderspeckj headshot200
Jennifer Storelli
December 16, 2019
No Comments
Grocery retailers were thought to be somewhat protected from the threat of eCommerce. Amazon’s entrance into the market, however, brought the threat to life.
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Thrive Market

Natural, organic retailers continue upward path

Online retailers also helping channel grow
Taylor karg beverage industry
Taylor Karg
October 16, 2019
No Comments
Consumers who are taking the steps to live healthier lifestyles are fueling growth for the natural and organic grocery retail channel.
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Beverage News

CPG industry supports 20.4M jobs

Industry is largest manufacturing employer in the country
September 17, 2019
No Comments
The consumer packaged goods (CPG) industry supports one in 10 American jobs and is the largest manufacturing employer in the United States.
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Krones Modular Labelers

Modular labelers support beverage labeling needs

Labeling equipment manufacturers design equipment to support SKU growth
Jess 200
Jessica Jacobsen
September 9, 2019
No Comments
As beverage-makers expand their portfolio whether it be flavors, packaging or both, labeling equipment manufacturers are developing machinery that can handle the effects of SKU proliferation.
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Digital marketing trends keep beverage consumers connected.

Digital marketing trends keep beverage consumers connected

Beverage brands increase usage of AR in campaigns
Taylor karg beverage industry
Taylor Karg
August 14, 2019
No Comments
As consumer screen time continuously increases, beverage brands are adapting to this trend and tailoring their strategies to reach them.
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April 7, 2021

State of the Industry: Non-Alcoholic Beverages

The Non-Alcohol Beverage Market, the analysts at Beverage Marketing Corporation will dive into the beverage patterns of 2020 and prognosticate whether those patterns will continue in the years ahead.
April 14, 2021

State of the Industry: Alcoholic Beverages

In Beverage Industry’s annual State of the Beverage Industry: The Beverage Alcohol Market, the analysts at Beverage Marketing Corporation will discuss what fueled the categories performance and what challenges lie ahead.
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Beer Segments

What trend will have the biggest influence on beer sales in 2020?
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Products

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