In 2019, sales of legal cannabinoid-containing products in the U.S. generated between $12-$13 billion; however, cannabis-infused beverage account for between 1.5 and 3 percent of the greater cannabis market. Although still a small portion, analysts see potential for growth of this category should legal restrictions change.

K-Zen Beverages launched S-Shots, a line of cannabis-infused wellness shots.

As the beverage market evolves, consumers now are able to combine drinking a little drink and smoking a little smoke into one (fluid) action with new developments in cannabis-infused beverages.