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Home » Keywords » Heineken Light

Items Tagged with 'Heineken Light'

ARTICLES

Heineken_Hypnotize

Heineken Light launches commercial series featuring Neil Patrick Harris

Spot is first of three to launch in 2017
January 17, 2017
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Heineken Light, a brand of White Plains, N.Y.-based Heineken USA, launched “Hypnotize,” its first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial kicks off a series of three spots, which showcase Heineken Light’s one-of-a-kind flavor through Neil’s signature wit and lighthearted humor, the company says. 


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Heineken BrewLock

Heineken USA adds Heineken Light, Strongbow Gold Apple to BrewLock keg offerings

Brands join Heineken Lager, Newcastle Brown Ale in availability
April 6, 2016
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White Plains, N.Y.-based Heineken USA announced that Heineken Light and Strongbow Gold Apple Hard Cider now are available on the BrewLock keg system. BrewLock, the company’s on-premise draft technology, was developed by Heineken as a means to consistently provide a freshly brewed beer taste in an easy-to-install format, without compromising the quality that consumers demand, the company says.


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Heineken Soccer is Here 2016

Heineken launches Soccer is Here campaign featuring international soccer stars

Fans encouraged to participate in Never Miss a Minute photo contest
March 8, 2016
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To once again showcase its support of soccer in the United States, Heineken, a brand of White Plains, N.Y.-based Heineken USA, launched its Soccer is Here campaign. 


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Beverage News

Heienken USA’s new social media campaign rewards consumers with beer samples

Beverage company partnered with Gratafy to offer thousands of rewards
September 2, 2015
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Today, New York-based Heineken USA announced a new partnership with experiential marketing platform, Gratafy, to give complimentary beers to consumers 21 and older in select markets via Facebook and Twitter. The campaign aims to connect fans in social settings through social media in Los Angeles, Chicago, San Francisco and Houston by offering a free Heineken, Heineken Light or Dos Equis at restaurants and bars partnered with Gratafy. 


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HeinekenLight2015Campaign

Heineken Light to expand reach

Brand expands through Summer Best Tasting Light campaign
June 3, 2015
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Heineken Light, a brand of Heineken USA, New York, N.Y., announced that this summer, the brand’s Best Tasting Light 360 degree program will inspire LDA+ shoppers to set a new standard for their summer gatherings by choosing Heineken Light as their go-to light beer, the company says. National TV, digital and web activations, social support and retail and on-premise activation will help shift the light beer conversation back where it belongs – taste – to drive trial and incremental sales of superior tasting, higher margin Heineken Light, it says.  


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Heineken Light Neil Patrick Harris

Heineken Light offers money-back guarantee

Beer brand partners again with Neil Patrick Harris
March 30, 2015
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White Plains, N.Y.-based Heineken USA’s Heineken Light beer brand is so confident that it's the best-tasting light beer that it is offering a money back guarantee. To inspire consumers of legal drinking age to try the light beer, the brand once again is partnering with celebrity Neil Patrick Harris on a new commercial and digital video to bring the offer to life in a humorous way.


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Heineken Light campaign

Heineken supports reformulated Heineken Light beer with new campaign

Actor Neil Patrick Harris supports the product in “Best Tasting Light” campaign
July 22, 2014
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After reformulating its Heineken Light beer by adding Cascade hops, Heineken USA Inc. announced that the brand was named the “Best Tasting Low Calorie Lager” at the 2013 World Beer Championships.


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Heineken stars

Carrying the Heineken ‘Stars’

April 15, 2013
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In conjunction with the launch of the Star bottle for its Heineken and Heineken Light brands, Heineken USA also introduced new secondary packaging for the brands’ six-, 12-, 18- and 24-packs


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Heineken Light uses NYC billboard for surprise performance

Heineken Light uses NYC billboard for surprise performance

August 22, 2011
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In collaboration with Brooklyn-based indie-rock band TV on the Radio, Heineken Light transformed its “Occasionally Perfect” billboard in New York City into a stage where the band gave a surprise live performance this weekend.


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