7-Eleven Inc. has joined forces with ZOA Energy to bring big flavor and bigger energy to participating 7-Eleven, Speedway and Stripes stores nationwide. Consumers can head to their local 7-Eleven store to try the new flavor ― Mango Splash ― only available at 7-Eleven.
Warehouse Beverage Co., makers of WYNK and COUNTDOWN cannabis-infused beverages, announced the launch of COUNTDOWN ENERGY, a 10 mg, hemp-derived THC energy drink infused with 100 mg of caffeine.
As beverage-makers increasingly turn to plant proteins to meet consumer trends, experts highlight some key considerations to take into account when formulating with these ingredients.
Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.
With consumers’ ever-changing energy drink needs and wants, Nutrabolt and its C4 brand have resonated with shoppers thanks to its diverse portfolio. To build upon this, the company is embracing its nimble, innovative mindset for its Active Nutrition business.
A report from Mintel notes that millennials are most heavily engaged with functional claims, but there is room for improvement among Gen Xers and Gen Z.
On Demand In open-world video games, players roam according to what suits their mood and goals, with little to no restrictions. Product development forges a similar path. The brands that craft food and beverage applications around gamer culture while delivering a taste consumers crave have substantial opportunities in this space.
On-Demand Technology has sped up lives, putting the brain into overdrive. For consumers, mental fuel has become a top need state, with about one-third choosing beverages for an energy boost and one-fifth hoping to improve focus. Beverage-makers wanting to serve this need state are turning to clinically researched brain nutrients to provide both brain performance and comprehensive brain support.