What: FREE Webinar
Where: Online
When: September 22, 2021 at 2:00 PM EDT

Pivoting on New Product Development

Across many industries, 2020 was known as the year for pivoting. The same can be said for the beverage market as many reassessed their portfolios, marketing and distribution. As new habits have taken hold, beverage-makers have found that consumers are weaving some of the trends pre-pandemic with those that have taken shape during this past year. In terms of new product development, energy and convenience still are driving forces, but better-for-you trends also accelerated as immune health became a greater need.

In Beverage Industry’s annual New Product Development webinar, experts will share their insights about which trends will drive the new beverages of tomorrow.

Learn About:

• The in-demand product attributes within beverages.
• The new launches that thrived this past year.
• Which trends have seen a deceleration in popularity.
• What future shopping patterns will look like following increased digital adoption.

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