What: FREE Webinar
When: ON DEMAND
A Renewed Take on New Product Development
As consumers spend more time at home, beverage consumption has changed — but only by venue and not need states. Consumers still want beverages that check off various boxes like convenience, functional, refreshing, sugar reduction and of course tasty. Find out how new product development remains a vital component of the beverage market as it navigates a more homeward focus.
In Beverage Industry’s annual New Product Development webinar, experts will share their insights about what is guiding a new decade of new product development.
- The successful launches in the market.
- What consumer trends are influencing new beverage development.
- The marketing that brands can employ to support new releases.
- How today’s shopping patterns might alter new product development.