What: FREE Webinar
When: ON DEMAND
Put Packaging at the Forefront of Your Beverage Innovation Curve
We hear about packaging more and more every day – in the news, from brands, and from consumers. When developing a new product, brands should strive to align consumer desires with both the product and the packaging.
- How packaging can affect consumer perceptions of the product, the brand, and the retailer.
- Why packaging should be considered early in the product development or restaging process.
- How brand owners can leverage consumer opinion when considering package options.