Yumi Clevenger-Lee oversees marketing strategy and business development of the company’s brands, including Poland Spring®, Deer Park®, Nestlé® Pure Life®, Perrier®, Acqua Panna® and S. Pellegrino®, as well as the company’s work in the areas of Insights, Innovation and eBusiness. She serves on the Executive Management Team of Nestlé Waters North America, reporting to the President and Chief Executive Officer.
Yumi has experience spanning areas of new product innovation, reinventing brands through purpose, developing engaging campaigns, and creating new communication and business models. She is a seasoned and visionary marketer with a passion for consumers and building brands that matter.
Before joining Nestle Waters, Yumi was the head of marketing for Latin America at Cereal Partners Worldwide (CPW), a joint venture between General Mills and Nestlé S.A. to manufacture and market cereal globally in more than 120 markets. Based in Mexico, she was responsible for all marketing activities across 14 countries, including brand building, innovation, renovation, promotions, category advocacy, regulatory affairs, and margin expansion.
Prior to her work with CPW, Yumi spent nearly a decade in numerous marketing roles at General Mills, based in Minneapolis and Toronto, where she worked on a range of brands including Green Giant® Vegetables, Cheerios® and Walmart® & Sam’s Club® Bakeries.
Yumi holds a Bachelor of Science and Bachelor of Arts in Business and International Studies from the University of Missouri-Columbia, and an MBA from Northwestern University – Kellogg School of Management. Yumi also sits on the national Board of Directors for the community improvement nonprofit Keep America Beautiful®.