Yumi Clevenger-Lee oversees marketing strategy and business development of the company's brands, including Nestlé Pure Life and the six regional spring water brands (Poland Spring, Deer Park, Zephyrhills, Ice Mountain, Ozarka and Arrowhead), as well as the company's work in the areas of Media, Insights, Innovation and eBusiness. She is passionate about supporting healthy hydration for America and finding the intersection of initiatives that are good for growth and for the greater good. She serves on the Executive Management Team of Nestlé Waters North America.
Yumi has experience spanning areas of new product innovation, reinventing brands through purpose, developing engaging campaigns, and creating new communication and business models. She is a seasoned and visionary marketer with a passion for consumers and building brands that matter.
Before joining Nestlé Waters, Yumi worked abroad for six years with Cereal Partners Worldwide (CPW), a joint venture between General Mills and Nestlé S.A. to manufacture and market cereal in more than 120 countries. Based in Switzerland, she was the head of innovation globally, and then assumed the role as head of marketing for Latin America based in Mexico. In this role, she was responsible for all marketing activities across 14 countries, including brand building, innovation, renovation, promotions, category advocacy, regulatory affairs, and margin expansion.
Prior to her work with CPW, Yumi spent nearly a decade in numerous marketing roles at General Mills, based in Minneapolis and Toronto, where she worked on a range of brands including Green Giant® Vegetables, Cheerios® and Walmart® & Sam’s Club® businesses.
Yumi holds a Bachelor of Science in Business Administration and Bachelor of Arts in International Studies from the University of Missouri-Columbia, and an MBA from Northwestern University the Kellogg School of Management. Yumi also sits on the national Board of Directors for the community improvement nonprofit Keep America Beautiful®.