Executive Vice President of Marketing
Talking Rain Beverage Company
Sarah Gustat is the Executive Vice President of Marketing at Talking Rain Beverage Company, the Washington-based beverage company behind the bestselling sparkling water brand, Sparkling Ice® beverages.
As the purpose-driven leader overseeing all marketing and project management operations for the Talking Rain business, Sarah is passionate about liberating greatness for her teams and bringing out the strengths of those around her. By creating a safe and open culture, removing hurdles to support and facilitate progress, encouraging continued learning and development, and inspiring curiosity, Sarah has created a space for her teams to thrive.
Under Sarah’s leadership, the Sparkling Ice brand has experienced record-breaking growth over the past three years. Sarah established the pillars of Plan, Predict, and Pivot to better respond to the rapidly evolving marketplace while remaining flexible and resilient. As a result, the Sparkling Ice brand soared, protecting its spot as the #1 selling sparkling water brand in the highly competitive category.
As the head of Marketing, Sarah oversaw the company’s transformation from traditional to digital marketing tactics, focusing on targeted advertising on social media and web, and has provided the strategic direction for multiple successful product launches under the Talking Rain Beverage portfolio, including Sparkling Ice +Caffeine and Sparkling Ice Spiked® hard seltzer, the company’s first alcoholic beverage. In 2021, Sarah led the charge for Talking Rain’s sustainability initiatives to advance the organization’s pledge to give back through reduction, education, and support.
Sarah Gustat is a University of Washington graduate and a native to Washington State. Though she is an accomplished triathlon athlete and soccer player, her favorite pastime is traveling the world with her husband.