Michael C. Bellas is founder, Chairman and CEO of Beverage Marketing Corporation, a strategic consulting and research firm specializing in the worldwide beverage industry. Michael has been a leading spokesman, consultant, writer, editor and speaker in the beverage community for more than 35 years.
He is founder and opening-day speaker of The Beverage Forum, the most significant industry conference of recent years. He has provided strategic and market planning counsel to most of the leading beverage companies in each of the key beverage segments He has led numerous client engagements involving new growth initiatives, market entry planning, brand development/revitalization, domestic and international marketplace assessments and sales/distribution strategy development.
Michael is quoted regularly and frequently in publications ranging from The Wall Street Journal and The New York Times to Fortune, Forbes, Business Week and other major publications worldwide. He has also appeared on numerous television programs including 48 Hours, Moneyline, Fox News, Power Lunch, Market Wrap, This Morning's Business, CNN, BCC, Financial News Network and CNBC.
Mr. Bellas was born into the beverage industry: his family established and still operates two multi-beverage distributorships in Ohio. A graduate of Yale University, he holds a Juris Doctor degree from the University of Michigan and an MBA from Columbia University, where he was a McKinsey Scholar.