Kevin Lane Keller is the E. B. Osborn Professor of Marketing and Senior Associate Dean for Innovation and Growth at the Tuck School of Business at Dartmouth College. Keller's impressive academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities, award-winning research with over 120 published papers, and faculty positions at Berkeley, Stanford, and UNC. Through the years, he has served as brand confidant to marketers for some of the world's most successful global brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, L.L. Bean, Nike, Procter & Gamble, Samsung, and Starbucks. His textbook, Strategic Brand Management, in its 5th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” He is also the co-author with Philip Kotler of the all-time best selling introductory MBA marketing textbook, Marketing Management, now in its 15th edition.