The Beverage Forum
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The Beverage Forum
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John Shea

John Shea

Chief Marketing Officer
Mark Anthony Brands Inc.

John is Chief Marketing Officer at Mark Anthony Brands, responsible for the brand portfolio including White Claw Hard Seltzer, Mike's Hard Lemonade, Mike's HARDER, Mike’s Hard Lemonade Seltzer, Cayman Jack, and MXD. Previously, he was Chief Marketing Officer at Jimmy John’s where he managed a 140-person team and oversaw all marketing activities for their 2,800 restaurants. Prior to Jimmy John’s, John worked at Teneo, a CEO advisory firm, where he was Managing Director and worked with high-profile clients including elite athletes, corporations, and sports enterprises to provide a full range of advisory services. John spent twelve years in marketing at PepsiCo, holding progressive brand management and marketing positions during that time. Most notably, he was Head of Global Marketing for Gatorade, responsible for the brand’s strategic vision, brand management, consumer engagement and sports partnerships around the world. Additionally, he led Gatorade’s Sports Marketing department for over four years, managing the brand’s global sports marketing portfolio, including all league, team and athlete partnerships and negotiations. He also previously managed Gatorade’s new product innovation including the development and successful launch of the G Series which transformed the brand and set a new path for growth. John holds an MBA from the University of Michigan and a Bachelor of Science in Marketing from Boston College. In 2014, he was a recipient of the SportsBusiness Journal Forty Under 40 Award and the Brand Innovators ‘40 under 40’Award. In 2018, he was a recipient of the Forbes CMO Next distinction as one of the top 50 CMOs redefining the CMO role.


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