The Beverage Forum
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The Beverage Forum
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Joe Peleg

Joe Peleg

Founder and CEO
The Fun Wine Company

Joe Peleg, Founder, Chief Executive Officer of The Fun Wine Company and Industry Taste-Maker and Innovator. In the past several years, Mr. Peleg has devoted himself to developing the new ‘Fun Wine’ beverage category and creation of the Company’s unique product line – Fun Wine® - a flavor-first, premium ready-made wine cocktail born in Miami in the pursuit of fun.
Graduated in Hospitality Management from University of Tel Aviv and Cornell University in Ithaca, New York, and is a leader in the industry for over 30 years.
Mr. Peleg is an expert in the food and beverage industry worldwide. He was the owner and operator of 26 Sbarro Restaurants, owned one of the largest catering businesses, consulted for restaurants, airlines, banquet halls and events venues.
Mr. Peleg is one of the few recognized world experts leading mega events for tens of thousands of people, including The March of the Living, the biggest kosher event in the world, serving 30,000 people a day.


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