Jessica Lukas serves as Senior Vice President of Commercial Development for BDS Analytics, leading the Sales and Consumer Insights divisions. Within her role, Jessica helps clients achieve sales and marketing growth by integrating data and consumer insights into strategic, revenue-driving initiatives. Over the course of her career within CPG, Jessica has held several key roles, including 10 years leading strategy and marketing within Nielsen’s Shopper Marketing at Dr. Pepper Snapple Group. As a trusted market research thought leader across CPG, BevAl, and the global cannabinoid industry, she frequently speaks at events nationwide, including BevNet, NOSH, Natural Products Expo East, Cannabis Business Summit & Expo and many others.