Dan Lourenco, CEO and Co-Founder of GHOST, always enjoyed fitness but his career didn’t start in the industry. A self-proclaimed cereal aficionado and giant sneakerhead, Dan transitioned from being a commercial pilot and flight instructor in his mid-twenties to working for a leading brand in the sports nutrition space. Dan had the goal to create a brand about people who want to look and feel their best no matter where they are in their life and teamed up with Co-Founder Ryan Hughes to create GHOST in 2016.
Since its inception, GHOST, the first full disclosure energy and supplement brand, has created immersive content, key influencer partnerships, and collaborations with widely popular brands including Chips Ahoy!®, Sour Patch Kids®, Warheads®, Swedish Fish® and Welch's®. GHOST Energy launched at the end of 2020 as part of a joint venture with Anheuser-Busch. And most recently, the brand has partnered with FaZe Clan to show that gaming and lifestyle nutrition can go hand-in-hand.