The Beverage Forum
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The Beverage Forum
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hefner

Dafne Hefner

Vice President of Consumer Strategy & Insights
Anheuser-Busch InBev

Dafne is the VP of Consumer Strategy and Insights for Anheuser-Busch, world’s largest brewer and one of the most iconic America’s companies. Anheuser-Busch is home to Budweiser, Bud Light, Michelob ULTRA, Stella Artois, and a number of regional and craft brands. Dafne started her career at AB in 2013 leading global Digital Media capabilities. Her passion for understanding culture and consumer behavior led her to combine portfolio strategy and consumer insights, pioneering a company transformation to a truly consumer centric, more innovative and agile organization. Since last year AB was able to raise to the top of Forbes Most Innovative alcohol companies in 2018 and become #1 in the industry in total share of social conversations.


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