The Beverage Forum
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Claudia Schubert

Diageo North America

As President of Diageo North America, Claudia oversees the largest and most profitable market for the global beverage alcohol leader and is helping drive the company’s ambition to be one of the most trusted and respected consumer products companies in the world.

Claudia most recently served as President of U.S. Spirits & Canada for Diageo North America, where she led the growth of Diageo’s Canadian business, and spirits portfolio in the U.S., inclusive of iconic brands such as Crown Royal, Johnnie Walker, Smirnoff, and Don Julio. Under her leadership and direction, Diageo North America significantly increased its investment in advancing analytics and technology capabilities. The investments led to better understanding consumers’ ever evolving preferences and helped Diageo create exceptional marketing programs and deliver product innovations to drive greater sales force effectiveness.

With more than 20 years in the drinks industry, Claudia is known for her commercial and strategic thinking, as well as the ability to transform businesses and lead change across an entire organization. She has extensive multi-market experience – having led Diageo Continental Europe, Russia & Eastern Europe, a spirits and beer business made up of 20 countries.

In addition to her diverse career at Diageo, Claudia previously worked in management consulting at the Boston Consulting Group. Her academic qualifications include an undergraduate degree in Financial Accounting and Taxation from the Technical University in Dresden, Germany, and an MBA from Harvard Business School.

Claudia grew up in the East German city of Dresden, in the northern wine-growing region of Saxony. Currently based at Diageo’s North America headquarters in New York, she lives in New Jersey with her husband, Brad.