Global Head of Product Optimization
Chris’ career has covered inventing and reformulating products for many of the world’s best loved brands, from liquid and product formulation development, to idea, concept and pre-launch forecasting. Chris started his career in Sensory profiling and product testing with consumers, through to leading innovation teams in North America, Europe, Middle East and Africa.
In 2020, Chris started a new practice at NielsenIQ BASES, focused on re-inventing how product formulations are developed, with a focus on using new techniques to provide better insight, faster and more cost-effective to our clients.
NielsenIQ BASES is the global leader in Brand Innovation, developing winning products for clients across the globe. With specialisations in Forecasting, Idea & Concept Development, Design, Advertising, Pricing and Product Formulation research, the best loved brands in the world work with BASES to enable them to launch new and renovated products, across the globe.