Bruce began his career at XYZ Beverage, LLC in May 2020 as the Chief Operating Officer. In this role he works closely with the Founder, Amy Walberg, and is responsible for the commercial, operations, and administrative aspects of PRESS Premium Alcohol Seltzer. Prior to joining XYZ Beverage, Bruce has held numerous roles across beverage alcohol, including over 17 years with Constellation Brands – Beer Division culminating in the role of Chief Commercial Officer. Prior to Constellation Brands, Bruce had an extensive career in various sales roles within Miller Brewing Company and in the Distributor tier with a Gallo Wine wholesaler in the state of Wisconsin.
Over the course of the past decade, Bruce has built a reputation within the industry as a voice of positive challenge, using both consumer and industry insights to lead Distributors and Retailers in capitalizing on the ever-evolving beverage alcohol consumer.
Bruce is a graduate of the University of Wisconsin--Whitewater, with a Bachelor’s Degree in Business and holds an MBA from the University of Notre Dame.