Bill Shufelt is the co-founder & CEO of Athletic Brewing, America’s leading non-alcoholic craft beer company. An outdoor enthusiast, ultra trail runner, and beer lover, Bill left a promising career at one of the world’s largest hedge funds to build the first U.S. brewery and taproom dedicated entirely to non-alcoholic beer.
In 2012, Bill realized alcohol was an artificial ceiling on achieving all of his goals, so he left it behind for good. However, he still loved socializing with friends and family and pairing great brews with delicious meals. When Bill stopped drinking, he was shocked that nobody had taken the time to develop a line of full-flavored, non-alcoholic craft beers for the 60% of Americans who drink less than one time per week. So, he set out to change that by creating a company focused on crafting delicious adult non-alcoholic beverages that didn’t compromise on taste or quality.
Since launching in 2018, Athletic Brewing has grown to become a Top 20 craft brewery and the second-largest non-alcoholic beer brand in the U.S. In 2022, Athletic was ranked as the 26th fastest-growing private company in America by Inc. Magazine and named one of TIME’s “100 Most Influential Companies.