Wet Planet Beverages introduced its Jolt Energy in a new larger 16-ounce can with a resealable cap. Jolt is available in Blue Raspberry, Power Cola, Ultra-Sugar Free, Cherry Bomb, Orange Blast and Wild Grape flavors. The bottles are recyclable and retail for $2.39.
The Coca-Cola Co. introduced Full Throttle Hydration, a non-carbonated energy drink containing electrolytes and vitamins, and Full Throttle Coffee, a creamy coffee and energy blend. The products join Full Throttle Original, Full Throttle Unleaded, Full Throttle Blue Demon and Full Throttle Fury. Hydration is available in a Tropical Mix flavor and is packaged in 16-ounce aluminum cans. As part of the product rollout, Full Throttle Hydration sponsored the 2008 Full Throttle Hydration Kiteboarding tour in Miami. Full Throttle Coffee is made with Colombian Arabica coffee and is available in Mocha, Vanilla and Caramel flavors. Packaging for Full Throttle Coffee Caramel will be bilingual, in both English and Spanish. Coffee is packaged in 15-ounce aluminum cans.
Mosse Beverage Industries introduced new packaging and a new flavor for its line of Mosse sparkling beverages. The newest flavor, Black Cherry, joins Black Grape, White Grape and Coffee. The company plans to introduce a full line of 14 flavors at the rate of two new flavors per year. Each 8-ounce serving of Mosse contains less than 50 calories and is sodium free. New packaging includes 10-ounce glass bottles.
Embodi unveiled a beverage of the same name that contains red wine grape extract made from the skins, seeds and stems of red wine grapes to provide the health benefits of red wine in a non-alcohol format. The product does not contain any alcohol. Embodi is available in three flavors: Berry Renewal, Citrus Resurgence and Tropical Revival. Packaged in a re-sealable 8-ounce aluminum bottle, the product is priced at $2.49.
New York Spring Water Inc. introduced VBlast, a bottled water with an innovative cap design. When the Infusions cap is twisted counterclockwise, liquid vitamins are released into the water. The liquid vitamins used in VBlast will remain fresh for up to one year prior to mixing, the company says. The beverage contains no sugar, carbs or calories and is comprised of vitamins, minerals, electrolytes and herbs. The five flavors are Multi-Vitamin, a combination of strawberry and kiwi; Health Twist, a grape flavor; Focus, a green tea flavor; Power, a berry flavor; and Esprit, a citrus flavor. All of the flavors are available in 16.9-ounce bottles and are priced at $1.75.
Multi-Vitamin Energy Corp. introduced its new line of seven natural multivitamin enhanced waters with electrolytes and antioxidants. The beverages are packaged in 20-ounce bottles and each contains 100 percent of the recommended daily allowance of vitamin C; 50 percent of the RDA of vitamins B6 and B12, niacinamide and pantothenic acid; and 12.5 percent of the RDA of vitamins A and E, the company says. The line is available in low-calorie and no-calorie formulations: the low-calorie flavors are Dragonfruit, Mango-Passion, Lemonade, Kiwi-Strawberry and Tropical Punch, and the zero-carb, zero-calorie flavors are Cranberry-Pomegranate-Acai and Green Tea with Honey and Ginseng.
Starbucks and Pepsi-Cola introduced Doubleshot Energy + Coffee, a new line of ready-to-drink products containing coffee, B vitamins, guarana and ginseng.
NBI Juiceworks introduced Sun Shower Fruit ‘N Yogurt Smoothies to its line of juice smoothies. The smoothies are all natural and contain vitamins, amino acids, electrolytes and herbs. The drinks are available in four flavors: Strawberry Banana, Berry Blast, Orange Passion and Piña Colada. All smoothie flavors are fortified with “Lifeguard Protection,” the company’s blend of protein, calcium, niacin, potassium, magnesium, folate and vitamins A, C, E, D, B5, B6 and B12. The suggested retail price is $2.50 to $2.99 for a 12-ounce bottle.
RSS