PepsiCo, Purchase, N.Y., announced plans to deploy Agentforce, the digital labor platform from Salesforce for bringing trusted, autonomous AI agents into the flow of work. Through this expanded collaboration with Salesforce, PepsiCo will leverage AI agents to manage key functions, enhancing customer support and operational efficiency, while empowering sales teams to focus on strategic growth and deeper engagement with retailers, it says. 

PepsiCo is one of the first major food and beverage companies to deploy Agentforce at scale, marking an important step in PepsiCo's AI roadmap, it adds.

“AI is reshaping our business in ways that were once unimaginable,” said Ramon Laguarta, Chairman and CEO of PepsiCo, in a statement. “This collaboration with Salesforce is another step toward a more connected and adaptive PepsiCo ― deploying AI to unlock smarter and faster decision-making, fuel innovation, and power sustainable growth.”

Marc Benioff, Chair and CEO at Salesforce, added: “We are excited to see PepsiCo, a company whose products are enjoyed over a billion times a day, at the forefront of the digital labor revolution with Agentforce. Ramon Laguarta and his team are reimagining how work gets done by uniting human expertise with the intelligence of our deeply unified platform. This is a powerful testament to how AI agents are delivering real value and fundamentally reshaping customer engagement at global scale."

This collaboration will allow PepsiCo to streamline GTM and B2B processes and elevate customer service through harmonized data and intelligent AI agents, the company says. Additionally, Salesforce will enable the company to support the followong:

•    Unify data from any source to create unified customer profiles through Data Cloud, the data engine built within the Salesforce Platform.

•    Gain real-time inventory visibility with PepsiCo field service representatives, empowering stronger in-store execution and optimized product stocking with Consumer Goods Cloud.

•    Allow faster and more responsive customer service with humans and AI agents working together with an integration through Service Cloud.

•    Utilize comprehensive consumer data to provide deeper insights into behaviors and preferences, and enable more targeted, automated marketing campaigns and promotions with Marketing Cloud.

“Embracing an AI-first world means reimagining an enterprise where humans and intelligent agents don’t just coexist, they collaborate,” said Athina Kanioura, chief strategy and transformation officer at PepsiCo. “With Agentforce, rich data is enabling better decision-making and efficiency across our organization, paving the way for a more resilient future-ready enterprise.”

PepsiCo also is expanding its work with Salesforce to further streamline operations. The recent incorporation of a new Trade Promotion Management tool will enable enhanced promotional effectiveness, optimizing spend with improved decision-making through data analytics, resulting in stronger retail relationships, according to the company.