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Stay informed on the top trends in beverage marketplace that matter to you, from product innovations to packaging and distribution.

Beverage NewsChannel StrategiesCarbonated Soft DrinksSports Drinks

The Coca-Cola Co. spotlights innovation, insights at NACS Show

Company teases 2025 launch of Coca-Cola Orange Cream, Sprite + Tea and POWERADE Xtra Sour

At the 2024 National Association of Convenience Stores (NACS) Show, The Coca-Cola Co. demonstrated how it helps retailers modernize and drive in-store traffic with beverage and equipment innovation, sustainable initiatives, actionable insights and bundling.

“At Coca-Cola, we recognize that convenience retail is evolving rapidly. As a total business partner, our goal is not just to provide retailers with a diverse beverage portfolio, but also to equip them with the tools and insights needed to navigate these changes,” said Kevin LeMoyne, head of convenience retail division of North America at The Coca-Cola Co., in a statement. “By modernizing the retail experience, we're helping convenience stores meet shifting consumer demands, increase in-store traffic and ultimately grow their businesses.”

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