Whether its young kids trying to earn money for a trip to the amusement park or an adult picking up gigs for extra discretionary incomes, side hustles are engrained in American culture. But what happens when what a person views as a side hustle becomes much bigger than that? Do you keep that mentality or settle in to a more traditional business approach?

For Michael (Mike) Kirban, co-founder and executive chairman of The Vita Coco Co., New York, embracing the mindset of the side hustle has helped shape the leader he has become today.