Hard seltzers, flavored malt beverages, hard cider top choices
DoorDash released its inaugural Alcohol Online Ordering Trends Report and a first look at the third annual Restaurant Online Ordering Trends Report. These reports offer a deep dive into the changing landscape of consumer online ordering preferences and emerging dining and drinking trends. This retail details how consumers are using DoorDash to get the items they need and how merchants can meet consumer demand and increase sales volume.
Consumers continue to look for convenience as delivery apps have become a part of people’s everyday routines from ordering food and alcohol to groceries, gifts, and more. In fact, in 2023, consumers prefer ordering food via third-party apps or websites significantly more than in 2022. With alcohol orders, there’s been a 100%-plus year-over-year growth for pickup and delivery on DoorDash from 2021 to 2022, making delivery the preferred way for consumers to safely purchase alcohol. Comfort, convenience, and time-savings are the top reasons for using alcohol and delivery services by shoppers (42%). Below is a deeper dive into the data: