As one of the most memorable fictional inventors, “Doc” Brown (played by Christopher Lloyd) created a time machine from a DeLorean car in the classic 1985 film “Back to the Future.” When terrorists arrive and attack Doc, his pal Marty McFly (Michael J. Fox) uses the time machine to save his friend and even improve the lives of his family members ― though not without its challenges. In the real world, with no time machines to help people improve their lives, technology still is playing an ever-growing role in making day-to-day experiences less complicated.

As more consumers embraced eCommerce shopping in regards to consumable products, alcohol delivery also has ramped up in recent years. However, these platforms have mainly operated through local retailers. Moreover, despite growing interest in this shopping platform, purchasing alcohol products through direct-to-consumer (DTC) methods have remained limited, experts note.