Although the Super Bowl has long served as a stage for brands to deploy celebrity endorsements while dropping millions of dollars on seconds of airtime, spirits is a relatively new entrant to the Super Bowl. For instance, this year Rémy Martin showed up on the scene with its inaugural “Inch By Inch” ad featuring tennis star Serena Williams.
During this year’s big game, Williams also appeared onscreen, yet again, during a Michelob ULTRA commercial — this time, however, on the golf course with Brian Cox, Tony Romo, Alex Morgan, Canelo Alvarez and Nneka Ogwumike in a playful round on the green.