A priority objective in all segments of the beverage arena, as indicated by studies and surveys, is to obtain maximum sales volume in defined geographic locations under variable conditions. Using this premise, a challenging and significant question can be on the agenda: what is the cost per case/unit for delivery to designated terminals?
Again, the supply chain becomes the focal point to address the question because the distribution phase is where delivery activity begins ― costs are incurred, beverages are positioned for sale and should be monitored for analysis and control. Further, research has revealed that bottlers and distributors have varied approaches for tracking delivery costs. From high priority to low concern ― just so there are no “out of stock” situations.