In a recent American Psychological Association (APA) article titled “Stress in America 2022: Concerned for the Future, Beset by Inflation,” the APA notes that the U.S. population has experienced an intense range of stressors during the past few years while facing a barrage of external stressors that are mostly out of personal control.
With no shortage of contributing factors for Americans’ rising stress levels, beverage-makers are turning to holistic ingredients that promote relaxation and stress relief. Experts note that new product development is helping beverage-makers meet consumers’ growing need states.