First published in 1733 and once a year for the next 25 years, Poor Richard’s Almanack is recognized to be Benjamin Franklin’s greatest business accomplishment. Under the pseudonym Richard Saunders, Franklin would write on all sorts of topics, including advice, aphorisms and proverbs about industry and frugality. For instance, in Poor Richard’s Almanack, 1742, on the topic of health and “rules” for living a long life, Franklin wrote: “A greater quantity of some things may be eaten than of others, some being of lighter digestion than others.”
Today, although most consumers no longer turn to almanacs for advice or information on digestive health, experts note that the rising interest in these areas has resulted in fiber and probiotics becoming a hot topic within the beverage industry.