Lucy and Ricky, Dwayne and Whitley, Monica and Chandler, Mitch and Cam. These are some of the iconic marriages in TV history. Ones that viewers aspire to mimic. As today’s consumers aspire for an elevated, proactive healthy lifestyle, the beverage market has its own iconic marriage ― flavor and function.
Since its founding in 2012, powdered hydration brand Liquid I.V. has prioritized the symbiotic relationship of function and flavor.