The Wine Group, Southern Glazer’s expand partnership
Wine and spirits wholesaler adds new markets with California-based wine group
The Wine Group (TWG), Livermore, Calif., and Southern Glazer’s Wine & Spirits, Miami, announced that they have expanded their relationship to form a national strategic alignment. The new agreement includes a portfolio expansion in the open markets of the District of Columbia, Florida, Indiana, Louisiana, Maryland, Oklahoma, South Carolina, and Texas, as well as the brokerage markets of Maine, Mississippi, and New Hampshire. The Wine Group will begin the transition of its portfolio to these markets beginning April 1, with Southern Glazer’s exclusive responsibility taking effect May 1.
Through this national alignment, The Wine Group will benefit from Southern Glazer’s vast route-to-market efficiencies, unmatched National Accounts capabilities and reach, dynamic centers of excellence, industry-leading Proof eCommerce platform, and deep data insights for wine and spirits, it states.