Jim Beam, a brand of Beam Suntory, announced the launch of its ready-to-drink (RTD) cocktails in partnership with The Boston Beer Co.
To meet the demand from RTD drinkers seeking a beverage full in flavor but with a lighter profile and smooth finish, Jim Beam and The Boston Beer Co. developed four flavors: Strawberry Punch, Black Cherry Lemonade, Sweet Tea Lemonade and Citrus Punch.