Whether it’s rock and roll, hip-hop or country, many musical artists have propelled their careers singing about a beloved spirit ― tequila. Based on industry trends, it looks like tequila isn’t just the making of a hit song, but also the hit segment in the U.S. spirits market.
This is exemplified in the Distilled Spirits Council of the United States (DISCUS) annual economic briefing for media and analysts where it reported that tequila/mezcal sales were up 17.2% or $886 million totaling $6 billion in 2022. DISCUS also noted the tie between tequila/mezcal sales and premiumization trends.